Zustand: Hervorragend | Seiten: 344 | Sprache: Englisch | Produktart: B�cher | Marketplace complexity and dynamics create an environment that increases the uncertainty of innovation activities. In this context systematic management of innovation and product management are increasingly important for company success. This book presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular focus on innovation and uncertainty. This integrated consideration of innovation management and product innovation within an interdisciplinary approach represents a unique characteristic of this book. The book�is designed to address the needs of managers who want a practical but well-researched guide to innovation and product management. Graduate and advanced undergraduate students would also find the chapters in this book particularly useful.

N� de ref. del art�culo 24508318/1

Contactar al vendedor

Denunciar este art�culo

Detalles bibliogr�ficos

T�tulo

Innovation and Product Management : A Holistic and Practical Approach to Uncertainty Reduction

Editor

Springer

Fecha de publicaci�n

2014

Idioma

Ingl�s

ISBN 10

3642543758

ISBN 13

9783642543753

Encuadernaci�n

Encuadernaci�n de tapa dura

Estado

Hervorragend

Cat�logos de vendedores

B�cher

Acerca de

Sinopsis

Marketplace complexity and dynamics create an environment that increases the uncertainty of innovation activities. In this context systematic management of innovation and product management are increasingly important for company success. This book presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular focus on innovation and uncertainty. This integrated consideration of innovation management and product innovation within an interdisciplinary approach represents a unique characteristic of this book. The book is designed to address the needs of managers who want a practical but well-researched guide to innovation and product management. Graduate and advanced undergraduate students would also find the chapters in this book particularly useful.

Acerca del autor

Kurt Gaubinger is a Professor of Innovation Management & Industrial Marketing at University of Applied Sciences Upper Austria. He is Head of the Master�s Degree Programme Mechatronics and Business Management and Vice-Dean of the School of Engineering & Environmental Sciences. He received his Ph.D. in social and economic science from the Johannes Kepler University Linz, Austria. After teaching at the Universities of Applied Sciences Burgenland and Salzburg, Kurt Gaubinger became a full-time professor at the University of Applied Sciences Upper Austria in 2005 and was named Head of Department for Innovation, Design and Industrial Marketing in 2009. In 2013 he developed the Master�s Degree Programme Mechatronics and Business Management. Prior to his career in academia he worked as a medical engineer for Siemens AG Austria and afterwards for an Austrian IT service provider as business unit manager. He presented his research at numerous conferences and has published several books and articles. His research interests include strategic innovation and product management, front end of innovation, commercialization of innovations as well as IT based innovation management.

Michael Rabl is Professor of Sensor Technology and Mechatronics at University of Applied Sciences Upper Austria. He is Head of the Bachelor’s Degree Programme Innovation Engineering and Management and the international Master’s Degree Programme Innovation and Product Management. He is acting as an independent expert for the European Commission for Research and Technological Development. As a senior researcher he was part of an international research group at the University of California Los Angeles working on the development of methods to cultivate algae as a feedstock for biofuels. In 2002 Michael Rabl became a full-time professor of Sensor Technology at the University of Applied Sciences in Wels, Upper Austria, and was named Head of Study of Innovation andProduct Management in 2003. In 2000, he received his Ph.D. in Electrical Engineering from the Friedrich Alexander University Erlangen, Germany. In 2013 he received his MBA in Innovation and Business Creation from Technische Universt�t M�nchen, Germany. From 1999 to 2002 he worked for Siemens AG in Munich, first as an R&D engineer and later as a product manager. His current research interests are in the field of mechatronics, innovation management and the development of international study programmes.

K. Scott Swan is a Professor of International Business, Design and Marketing at The College of William & Mary (rated #1 undergraduate Marketing program by BusinessWeek). He has lectured internationally at Tsinghua University in Beijing; Aoyama Gakuin University in Tokyo; WHU in Koblenz, Germany; Corvinus University, Hungary; the Vienna Business School; Management Center Innsbruck; and University of Applied Sciences Upper Austria. He has also conducted economic impact studies for the Virginia Port Authority and Norfolk Redevelopment and Housing Authority. His research interests include design, sourcing strategies, cooperative strategies, global product development, as well as the interaction between innovation and culture that have lead to publications in journals such as Strategic Management Journal, Journal of International Management, Journal of International Business Studies, Management International Review, Journal of Business Research, and The Journal of Product Innovation Management. He is on the Editorial Review Board of The Design Journal and The Journal of Product Innovation Management. Professor Swan has worked in project management for Flour-Daniel, marketing management for Foremost Corporation of America, as well as founding several small businesses related to design.

Thomas Werani is Associate Professor at the Institute for Retailing, Sales and Marketing and Head of the Departmentfor Business-to-Business-Marketing, Johannes Kepler University Linz. He studied business administration with a specialization in marketing, advertising, and marketing research at the University of Augsburg and the Vienna University of Economics and Business Administration (WU Wien). Dr. Werani started his academic career in 1993 at the Marketing Department of the University of Klagenfurt. In 1995 he joined Johannes Kepler University Linz, where he finished his doctoral thesis on the value of cooperative business relationships in 1998. After completing his habilitation Dr. Werani was appointed Associate Professor in 2004. He has received several prestigious research awards, including the 1996 Business Marketing Doctoral Support Award of the Institute for the Study of Business Markets (ISBM) at the Pennsylvania State University and the Fourth Nestl�-Prize for Economics. Dr. Werani has presented his research at numerous international conferences and has published in several journals and books. He is on the Editorial Review Board of the Journal of Business Market Management and the International Journal of Marketing. His main research interests are in the field of business-to-business-marketing with special emphasis on pricing/value, innovation, branding and relationship issues. In addition, Dr. Werani is a marketing consultant for a number of national and international companies.

"Sobre este t�tulo" puede pertenecer a otra edici�n de este libro.

Descripci�n de la librer�a

Seit �ber 30 Jahren handeln wir mit B�chern. Begonnen hat alles als kleiner Fachbuchhandel in Berlin. Heute sind wir spezialisiert auf den An- und Verkauf gebrauchter B�cher. Noch immer liegt unser Fokus dabei auf den Kategorien: Fachbuch und englischsprachige Literatur. Hinzu kommen B�cher aus allen anderen Genres, wie Belletristik, Biografien oder Kinderb�cher. Unser oberstes Ziel ist dabei die Weiterverwendung von Dingen und die Schonung von Ressourcen. Neben dem Ankauf von privaten B�chern oder Haushaltsaufl�sungen kaufen wir bundesweit komplette Bibliotheken und Buchbest�nde von Institutionen auf, um diese nachhaltig ein weiteres Mal auf den Markt zu bringen. Parallel dazu bietet Buchpark die M�glichkeit, gro�e Mengen einzulagern. Ganze Bibliotheken und umfangreiche Buchbest�nde werden von uns professionell auf Qualit�tsmerkmale hin untersucht und sorgf�ltig f�r den Onlinehandel aufbereitet. Wir schenken B�chern ein zweites Leben.

Ver la p�gina web de la librer�a

Informaci�n empresarial del vendedor

Buchpark GmbH
Kr�gerweg 1, Trebbin, 14959, Germany

Condiciones de venta y env�o

Condiciones de venta

Derecho a cancelaci�n

Si eres un consumidor puedes cancelar el presente contrato de acuerdo con lo indicado a continuaci�n. Son consumidores las personas f�sicas que act�en con un prop�sito ajeno a su actividad comercial, empresarial, oficio o profesi�n.

Documento de informaci�n al consumidor y usuario sobre el desistimiento

Derecho de desistimiento:

Tienes derecho a desistir del presente contrato en un plazo de 14 d�as naturales sin necesidad de justificaci�n.

El plazo de desistimiento expirar� a los 14 d�as naturales del d�a en que t� o un tercero que hayas indicado, distinto del transportista, adquiera la posesi�n material del �ltimo bien, componente o pieza.

Para ejercer el derecho de desistimiento, deber�s notificarnos a Buchpark, Unit B, Enterprise House, Waldeck Road, SL6 8BR, Maidenhead, Berkshire, United Kingdom, +49 03381 79 76 585, de tu decisi�n de desistir del contrato a trav�s de una declaraci�n inequ�voca (por ejemplo, una carta enviada por correo postal, fax o correo electr�nico). Podr�s utilizar el modelo de formulario de desistimiento que figura a continuaci�n, aunque su uso no es obligatorio. Tienes asimismo la opci�n de cumplimentar y enviar electr�nicamente el modelo de formulario de desistimiento o cualquier otra declaraci�n inequ�voca a trav�s de nuestro sitio web a "Mis pedidos" en "Mi cuenta". Si recurres a esta opci�n, te comunicaremos sin demora en un soporte duradero (por ejemplo, por correo electr�nico) la recepci�n de dicho desistimiento.

Para cumplir el plazo de desistimiento, basta con que la comunicaci�n relativa al ejercicio por tu parte de este derecho sea enviada antes de que venza el plazo correspondiente.

Consecuencias del desistimiento:

En caso de desistimiento por tu parte, te devolveremos todos los pagos recibidos de ti, incluidos los gastos de entrega (con la excepci�n de los gastos adicionales resultantes de la elecci�n por tu parte de una modalidad de entrega diferente a la modalidad menos costosa de entrega ordinaria que ofrezcamos) sin ninguna demora indebida y, en todo caso, a m�s tardar 14 d�as naturales a partir de la fecha en la que se nos informes de tu decisi�n de desistir del presente contrato. Procederemos a efectuar dicho reembolso utilizando el mismo medio de pago empleado por ti para la transacci�n inicial, a no ser que hayas dispuesto expresamente lo contrario; en todo caso, no incurrir�s en ning�n gasto como consecuencia del reembolso.

Podremos retenerte el reembolso hasta haber recibido los bienes, o hasta que hayas presentado una prueba de la devoluci�n de los mismos, seg�n qu� condici�n se cumpla primero. Deber�s devolvernos o entregarnos directamente los bienes a Buchpark, Unit B, Enterprise House, Waldeck Road, SL6 8BR, Maidenhead, Berkshire, United Kingdom, +49 03381 79 76 585, sin ninguna demora indebida y, en cualquier caso, a m�s tardar en el plazo de 14 d�as naturales a partir de la fecha en que nos comuniques tu decisi�n de desistimiento del contrato. Se considerar� cumplido el plazo si efect�as la devoluci�n de los bienes antes de que haya concluido dicho plazo. Deber�s asumir el coste directo de devoluci�n de los bienes. Solo ser�s responsable de la disminuci�n de valor de los bienes resultante de una manipulaci�n distinta a la necesaria para establecer la naturaleza, las caracter�sticas y el funcionamiento de los bienes.

Excepciones al derecho de desistimiento:

La entrega de peri�dicos, publicaciones especializadas o revistas con la excepci�n de contratos de suscripci�n; y
La entrega de contenido digital (incluyendo apps, MP3, etc.) que no hubiera sido entregado en un medio tangible (por ejemplo: CD o DVD), si al realizar tu pedido has aceptado que podemos proceder al env�o del producto y que no resulta posible su cancelaci�n una vez comienza la entrega.

Modelo de formulario de desistimiento

(S�lo debe cumplimentar y enviar el presente formulario si desea desistir del contrato)

A la atenci�n de: (Buchpark, Unit B, Enterprise House, Waldeck Road, SL6 8BR, Maidenhead, Berkshire, United Kingdom, +49 03381 79 76 585)

Por la presente le comunico/comunicamos* que desisto de mi/desistimos de nuestro* contrato de venta del siguiente bien/prestaci�n del siguiente servicio*

Pedido el/recibido el*:

Nombre del consumidor y usuario o de los consumidores y usuarios:

Domicilio del consumidor y usuario o de los consumidores y usuarios:

Firma del consumidor y usuario o de los consumidores y usuarios (solo si el presente formulario se presenta en papel):

Fecha:

* Eliminar en su caso

Condiciones de env�o

Tarifas de env�o de Alemania a Estados Unidos de America

Tarifas de env�o de Alemania a Estados Unidos de America
Cantidad del pedido	De 60 a 60 d�as h�biles	De 60 a 60 d�as h�biles
Primer art�culo	EUR 105.00	EUR 130.00

Los plazos de entrega los establecen los vendedores y var�an seg�n el transportista y la ubicaci�n. Los pedidos que pasan por la aduana pueden sufrir retrasos y los compradores son responsables de los aranceles o tarifas asociadas. Los vendedores pueden ponerse en contacto con usted en relaci�n con cargos adicionales para cubrir cualquier aumento en los costes de env�o de los art�culos.

Informaci�n detallada sobre el vendedor