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Detalles bibliogr�ficos

T�tulo

Innovation Management: Strategies Concepts And Tools For Growth And Profit

Editor

Atlantic Publishers and Distributors (P) Ltd

Fecha de publicaci�n

2024

Idioma

Ingl�s

ISBN 10

8126938617

ISBN 13

9788126938612

Encuadernaci�n

Encuadernaci�n de tapa blanda

Edici�n

Edici�n Internacional

Estado

Brand New

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Sinopsis

Innovation Strategies, Concepts and Tools for Growth and Profit is a unique book in the rapidly growing discipline of Innovation Management. It seeks to build on the experience from an earlier discipline—Competitive Strategy. It took more than two decades for practitioners to realize that successful strategy is driven by implementation, not by formulation. Similarly, successful innovation—the key to growth and profit—rests on disciplined management and implementation of the innovation process from start to finish. This book first answers the key Why innovate? How to innovate? Who innovates? It then provides 10 essential and practical tools to help innovators guide their ideas to marketplace success.

Following the publication of the successful first edition, and in response to many readers′ positive feedback for its case studies, the second edition contains a large number of new mini case studies about innovative start-ups, businesses, and ideas in the period of 2007–12 Innovation Management shows how companies and individuals can transform creative ideas into powerful, sustainable, change-the-world businesses and emphasizes the crucial role of execution in implementing inspiring ideas.

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