Innovation Ecosystems and the Role of Communication (Paperback)

Idioma: inglés

Editorial: Taylor & Francis Ltd, London, 2026

1032697792 / 9781032697796

Serie: Libro 89 de 90 - Routledge Studies in Innovation, Organizations and Technology

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Paperback. This book analyses the role of communication in creating the value of innovation ecosystems from the perspective of the international network of technology parks and areas of innovation. It explores the relations and interactions between different stakeholders (administration, universities, business, innovation agencies), highlighting the important role of communication within successful innovation ecosystems.The role of communication is explained using different levels of communication approach. The authors present communication as a complex process, involving all the ecosystem stakeholders who are as well motivated and involved in different roles, norms, business models, environments, organizations, cultures, etc. The book proposes novel and interdisciplinary research (management, social communication and journalism, political science and administration) focused on the potential of communication in order to design the paradigm and indicate practical implications. The authors take into consideration modern IT tools, which provide the ground for redefining the connections between stakeholders, as well as sustainable development and ESG values, which change the perspective and priorities of the ecosystem.Innovation Ecosystems and the Role of Communication is written for scholars and researchers in the fields of innovation studies, management science, and communication studies. The volume analyses the role of communication in creating the value of innovation ecosystems from the perspective of the international network of technology parks and areas of innovation. It is written for scholars and researchers in the fields of innovation studies, management science as well as communication studies. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…

N° de ref. del artículo 9781032697796

Título
Innovation Ecosystems and the Role of Communication (Paperback)
Autor
Justyna Adamska
Editorial
Taylor & Francis Ltd, London
Año de publicación
2026
Estado
new
Encuadernación
Paperback
Idioma
inglés
ISBN 10
1032697792
ISBN 13
9781032697796
Serie
Libro 89 de 90: Routledge Studies in Innovation, Organizations and Technology

CitiRetail

Stevenage, Reino Unido

Vendedor de 5 estrellas

Vendedor de IberLibro desde 29 de junio de 2022

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