Innovating at the Top : How Global CEOs Drive Innovation for Growth and Profit
Berger, Roland; Dutta, Soumitra; Raffel, Tobias; Samuels, Geoffrey
ISBN 10: 0230575730 ISBN 13: 9780230575738
Editorial: Palgrave Macmillan, 2008
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Descripción
Descripción:
N° de ref. del artículo 5723044-n
Sinopsis:
More than ever, today’s rapidly changing global markets increase the risks and rewards for innovations. But amidst rising uncertainties and greater competition, can CEOs improve the chances for successful innovation?
Innovating at the Top presents revealing interviews with CEOs at nine highly innovative international corporations - Bosch, Genentech, Infosys, Nokia, Research in Motion, SAP, 3M, Toyota, and Unilever - to gain their views how to encourage and support innovation.
When CEOs across three continents express many similar opinions about stimulating innovation, it is clear there are fundamental principles and methods all CEOs should explore to spin up the flywheel of innovation.
Innovating at the Top distils 10 Key Innovation Drivers from insightful CEO recommendations and advice. These innovation management practices can help every CEO consider proven ways to raise the probability a company can reach and sustain stronger innovative performance.
Acerca del autor:
ROLAND BERGER, founder and Chairman of the international strategy consulting firm Roland Berger Strategy Consultants, is also the founder of the Roland Berger Foundation.
SOUMITRA DUTTA, the Roland Berger Chaired Professor in Business and Technology and Dean of External Relations at INSEAD, researches the interrelationships among innovation, technology, and organizational design. A fellow of the World Economic Forum, he has won several awards for research and pedagogy.
TOBIAS RAFFEL, Academic Affairs Manager at Roland Berger Strategy Consultants, graduated from London School of Economics (LSE) and holds a Ph.D. from Potsdam University, Germany.
GEOFFREY SAMUELS, a business writer, graduated from Stanford University and the John F. Kennedy School of Government, Harvard University.
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Detalles bibliográficos
Título: Innovating at the Top : How Global CEOs ...
Editorial: Palgrave Macmillan
Año de publicación: 2008
Encuadernación: Encuadernación de tapa dura
Condición: New