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Based on a study of a wide array of decision situations--from corporate boardrooms to Tupperware parties--a psychologist enumerates six fundamental patterns that are the underlying bases of tactics of persuasion and explains how they are used to elicit agreement
Reseña del editor: Based on a study of a wide array of decision situations--from corporate boardrooms to Tupperware parties--a psychologist enumerates six fundamental patterns that are the underlying bases of tactics of persuasion and explains how they are used to elicit agreement
Título: Influence: How and Why People Agree to Things
Editorial: William Morrow & Co
Año de publicación: 1984
Encuadernación: hardcover
Condición: Good