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BooksRun, Philadelphia, PA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Vendedor de AbeBooks desde 2 de febrero de 2016
It's a preowned item in good condition and includes all the pages. It may have some general signs of wear and tear, such as markings, highlighting, slight damage to the cover, minimal wear to the binding, etc., but they will not affect the overall reading experience. N° de ref. del artículo 1119488958-11-1
Develop and implement an effective content strategy tailored to your business’s needs
Inbound Content is a step-by-step manual for attracting the right people, turning them into leads, and closing them into customers. Today, everyone knows that content is king. It’s how we engage, how we inform, and how we pass the time; content is everywhere, and if you’re not leveraging its power to promote your business, you’ve already been left behind. Having a website and social media is not enough; if you truly want to take advantage of unprecedented levels of connectedness, you have to create content that draws customers in. It’s not about blindly expanding reach, it’s about reaching out to the right audience. Today’s marketplace is no longer about chasing the sale―with the right approach to content, your customers will come to you.
Your content must be valuable, relevant, and consistent―but how should it be implemented at the actual content-creation level? This book shows you how to develop a unified strategy, create compelling content tailored to your needs, and utilize that content to its greatest advantage in order to build your brand.
Effective content is worth its weight in marketing gold. It stands out from the noise, and to the customer, looks like an oasis in a desert of clickbait and paid reviews. Inbound Content shows you how to plan, build, and implement your content strategy for unprecedented engagement and sales.
Acerca del autor:
JUSTIN CHAMPION is a digital nomad, creating value from anywhere he can find a wireless connection. He self-published a free guide to help other aspiring traveling remote workers do the same: wildwewander.com/digital-nomad. Justin has been a digital marketer since 2009 and currently serves as the Content Professor for HubSpot Academy. Justin created HubSpot Academy's Content Marketing Certification course, which has awarded over 60,000 credentials to marketing professionals across the globe. You can sign up and earn your certification for free here: hubspot.com/content. Justin's passion is helping businesses and people tell stories that educate and inspire their audience to take action, whatever that action may be. Follow his research and experiments here: inboundstrategycamp.com/learn.
Título: Inbound Content: A Step-by-Step Guide To ...
Editorial: Wiley (edition 1)
Año de publicación: 2018
Encuadernación: Hardcover
Condición: Good
Edición: 1.
Librería: St Vincent de Paul of Lane County, Eugene, OR, Estados Unidos de America
Condición: Good. ATTN: EX-LIBRARY COPY>>> Former Library book. hardcover 100% of proceeds go to charity! Good condition with all pages in tact. Item shows signs of use and may have cosmetic defects. Nº de ref. del artículo: B-06-4019
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Librería: HPB-Red, Dallas, TX, Estados Unidos de America
hardcover. Condición: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Nº de ref. del artículo: S_436631169
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Librería: Reliant Bookstore, El Dorado, KS, Estados Unidos de America
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Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
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Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
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Librería: Better World Books: West, Reno, NV, Estados Unidos de America
Condición: Good. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: 45167600-6
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