In-N-Out Burger: A Behind-the-Counter Look at the Fast-Food Chain That Breaks All the Rules. Este artículo no está disponible.
Idioma: inglés
Editorial: Harper Business, 2009
- Tapa dura
- Usado
Librería: Zoom Books East, Glendale Heights, IL, Estados Unidos de AmericaZoom Books East
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Condición: Usado - Bueno
EUR 4,08
Descripción del artículo del vendedor
Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.
N° de ref. del artículo ZEV.0061346713.VG
- Título
- In-N-Out Burger: A Behind-the-Counter Look at the Fast-Food Chain That Breaks All the Rules
- Autor
- Perman, Stacy
- Editorial
- Harper Business
- Año de publicación
- 2009
- Estado
- very_good
- Encuadernación
- Encuadernación de tapa dura
- Idioma
- inglés
- ISBN 10
- 0061346713
- ISBN 13
- 9780061346712
“This book grills up an enjoyable read for both avid foodies and novice diners alike! Perman’s sneak peek into the fascinating history of In-N-Out is as good as the delicious burgers themselves.”
—Mario Batali, celebrity chef and author of Molto Italiano
A behind-the-counter look at the fast-food chain that breaks all the rules, Stacy Perman’s In-N-Out Burger is the New York Times bestselling inside story of the family behind the California-based hamburger chain with a cult following large enough to rival the Grateful Dead’s. A juicy unauthorized history of a small business-turned-big business titan, In-N-Out Burger was named one of Fast Company magazine’s Best Business Books of 2009, and Fortune Small Business insists that it “should be required reading for family business owners, alongside Rich Cohen’s Sweet and Low and Thomas Mann’s Buddenbrooks.”
“Sinopsis” puede pertenecer a otra edición de este título.
De la contraportada
The untold story of the renegade burger chain that evokes a passionate following unlike any other
In fast-food corporate America, In-N-Out Burger stands apart. Begun in a tiny shack in the shadow of World War II, this family-owned chain has steadfastly refused to franchise or be sold. It is a testament to old-fashioned values and reminiscent of a simpler time when people, loyalty, and a freshly made, juicy hamburger meant something. Over time, In-N-Out Burger has become nothing less than a cultural institution that can lay claim to an insanely loyal following.
Perman uses her investigative skills to uncover the story of a real American success story. It is not only a tale of a unique and profitable business that exceeds all expectations, but of a family's struggle to maintain a sustainable pop empire against the industry it helped pioneer, internal tensions, and a bitter lawsuit that threatened to bring the company to the brink.
This is a lesson in a counterintuitive approach to doing business that places quality, customers, and employees over the riches promised by rapid expansion. In-N-Out Burger is a keenly observed narrative that explores the evolution of a California fad that transformed into an enduring cult of popularity; it is also the story of the conflicted, secretive, and ultimately tragic Snyder family who cooked a billion burgers and hooked a zillion fans. As the story of In-N-Out Burger unfolds, so too does the cultural history of America as influenced and shaped by car culture and fast food.
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