Implementing Key Account Management: Designing Customer-Centric Processes for Mutual Growth

Idioma: inglés

Editorial: Kogan Page Ltd, United Kingdom, London, 2018

0749482753 / 9780749482756

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Librería: WorldofBooks, Goring-By-Sea, WS, Reino UnidoWorldofBooks

Vendedor de 5 estrellas

Vendedor de IberLibro desde 16 de marzo de 2007

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Condición: Usado - Bueno

EUR 8,57

Envío por EUR 6,62 
Se envía de Reino Unido a Estados Unidos de America

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Descripción del artículo del vendedor

Implementing Key Account Management is a highly practical handbook that guides readers through the realities of rolling out a functional key account management programme. The book offers an integrated framework for key account management (KAM) that businesses can use to design or further develop strategic customer management programmes, enabling them to overcome the obstacles that organizations often face when rolling out their strategies. Bringing together the experiences of leading experts within this field, Implementing Key Account Management draws on two decades of research and best practice from Cranfield University School of Management, one of the foremost centres for researcher and thought leadership in KAM. Between them, the authors have designed and delivered programmes globally for clients such as Rolls-Royce, Unilever, Vodafone, The Economist and many more. Rigorously researched, well-grounded and practical, this book is - quite simply - the definitive, go-to resource for implementing key account management programmes. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

N° de ref. del artículo GOR009903438

Título
Implementing Key Account Management: Designing Customer-Centric Processes for Mutual Growth
Autor
Dr Javier Marcos
Editorial
Kogan Page Ltd, United Kingdom, London
Año de publicación
2018
Estado
Very Good
Encuadernación
Paperback
Idioma
inglés
ISBN 10
0749482753
ISBN 13
9780749482756
Peso del artículo
776 gramos
Dimensiones
170.0 x 240.0

WorldofBooks

Goring-By-Sea, WS, Reino Unido

Vendedor de 5 estrellas

Vendedor de IberLibro desde 16 de marzo de 2007

Tarifas de envío de Reino Unido a Estados Unidos de America

ArtículoDe 7 a 12 días hábilesDe 5 a 9 días hábiles
Primer artículoEUR 6,62EUR 14,18
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In 2002, World of Books Group was founded on an ethos to do good, protect the planet and support charities by enabling more goods to be reused. Since then, we've grown into to a global company pioneering the circular economy. Today, we drive the circular economy through three re-commerce brands: - Wob: Through Wob, we sell. We provide affordable, preloved books and media to customers all over the world. A book leaves our collection of over seven million titles and begins a new chapter every two seconds, enabling more goods to be reused. - Ziffit: Through Ziffit, we buy. We give people around the world the opportunity to contribute to the circular economy, earn money and protect the planet, by trading their unwanted books and media. - Shopiago: Through Shopiago, we help others. By sharing the technology that has grown World of Books Group into the business it is today, we’re helping charities increase revenue and reduce waste through re-commerce.…

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COOKERY, RECYCLE, CHARITY, USED BOOKS, MODERN, HISTORY, CHILDRENS, FICTION, CHEAP BOOKS, NON -FICTION

Información empresarial del vendedor

World of Books Ltd

Mulberry House, Woods Way Trading Estate
Goring-By-Sea, Reino Unido BN12 4QY