Impact of Public Relations Strategies for Conflict Resolution

Tarlumun, Iorlumun; Paul Agada, Onu; Nguemo Ujia, Esther

ISBN 10: 3659958972 ISBN 13: 9783659958977

Editorial: LAP Lambert Academic Publishing, 2024

Idioma: Ingl�s

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Detalles bibliogr�ficos

T�tulo: Impact of Public Relations Strategies for Conflict Resolution
Editor: LAP Lambert Academic Publishing
Fecha de publicaci�n: 2024
Idioma: Ingl�s
ISBN 10: 3659958972
ISBN 13: 9783659958977
Encuadernaci�n: Encuadernaci�n de tapa blanda
Estado: New

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Sinopsis

The study examines the role of public relations (PR) in fostering peace within tertiary institutions, specifically Benue State University in Makurdi, Nigeria. PR is identified as a critical management function in educational settings, aiming to establish a harmonious environment among students, staff, and other stakeholders. The research outlines various PR strategies, such as crisis management and media relations, to bridge communication gaps that often lead to student unrest and other institutional conflicts. Findings suggest that PR strategies are moderately deployed in the university, but their potential is hindered by inadequate resources, limited staffing, and poor crisis handling. This study highlights the need for well-coordinated PR efforts to enhance institutional peace and recommends further investment in PR personnel and resources.

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