Imagery and Text explains the major aspects of both reading and writing from the influential and empirically sound Dual Coding Theory of cognition. Thoroughly updated and revised, the Second Edition is still unique in applying this perspective to all of the central issues of literacy.

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Mark Sadoski is Director of Educational Development and a Professor in the Department of Humanities in Medicine at the Texas A&M Health Science Center College of Medicine and a member of the Department of Educational Psychology and the Department of Teaching, Learning, and Culture at Texas A&M University.

Allan Paivio is Emeritus Professor of Psychology, University of Western Ontario, Canada.

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