Identity Designed: The Process

David Airey

34 valoraciones de Goodreads

Idioma: inglés

Editorial: Quarto Publishing Group USA Inc, US, 2024

0760384061 / 9780760384060

Librería: Rarewaves.com USA, London, London, Reino UnidoRarewaves.com USA

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Descripción del artículo del vendedor

Delve into the fascinating world of visual identities with Identity Designed: The Process, an essential resource by renowned graphic designer David Airey. In this comprehensive and insightful book, Airey guides you through the four fundamental stages of the design process: research, strategy, design, and implementation. Written for a diverse audience, from design students to professionals in a range of roles, his unique insights and practical advice will help you succeed in crafting and managing impactful visual identities.   Drawing upon his expertise and extensive knowledge of the design profession, Airey not only shares lessons learned from projects he's worked on throughout his successful career-he also features compelling case studies from top-level design studios such as Frost*collective, Pentagram, Bond, BielkeandYang, Manual, DutchScot, and many more. These case studies serve as illuminating examples, showcasing the application of effective identity design principles in everyday contexts.   With its practical approach and thought-provoking analysis, Identity Designed: The Process equips you with the essential knowledge and tools needed to develop enduring, distinctive identities. By emphasizing the symbiotic relationship between creativity and strategic thinking, Airey guides you through the process of designing identities that resonate, that convey a persuasive brand narrative, and that ultimately improve how businesses function.   Whether you're a student or teacher looking for an updated reference, professional designer wanting to grow and refine your skills, a design enthusiast seeking inspiration, a marketing expert needing to improve company communications, or a business owner aiming to enhance your brand's visual presence, Identity Designed: The Process is an invaluable resource. It will help you make intentional creative choices to positively shape and transform the visual world around you.…

N° de ref. del artículo LU-9780760384060

Título
Identity Designed: The Process
Autor
David Airey
Editorial
Quarto Publishing Group USA Inc, US
Año de publicación
2024
Estado
New
Encuadernación
Hardback
Idioma
inglés
ISBN 10
0760384061
ISBN 13
9780760384060
Peso del artículo
1134 gramos

Rarewaves.com USA

London, London, Reino Unido

Vendedor de 5 estrellas

Vendedor de AbeBooks desde el 11 de junio de 2025

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