Ideaship: How to Get Ideas Flowing in Your Work Place
Idioma: inglés
Editorial: Berrett-Koehler, 2001
- Tapa blanda
- Usado
Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de AmericaWorld of Books (was SecondSale)
Vendedor de IberLibro desde 20 de diciembre de 2007
Condición: Usado - Bueno
EUR 5,03
Cantidad disponible: 1 disponible
Añadir al carritoDescripción del artículo del vendedor
Innovative, original ideas are a company's most powerful competitive advantage. Nathan Mhyrvold, former chief technology officer at Microsoft, has said that a great employee is worth 1,000 times more than an average one simply because of his or her ideas. In Ideaship, the sequel to his bestselling book, How to Get Ideas, Jack Foster shifts from how individuals spark their new ideas to how to unleash the creative genius of an entire organization. To create an idea-prone workforce, Foster proposes a totally new concept of leadership: "ideaship." Leaders shouldn't be spending their time obsessing over profits or sales or quality or service. Instead, they should devote most of their energies to making the office a place where creative ideas flow, where the workforce truly believes in its ability to brilliantly solve any problem put before it. Above all, where it's fun to work. With energy and humor, Foster draws on over thirty-five years as creative director of major advertising agencies-organizations whose only purpose is to constantly generate ideas-to offer dozens of fun, fast, often surprising nuggets of practical advice on how to create an environment where innovation and fresh thinking thrive. He reveals why you should only hire people you like, insist employees take vacations whether they want to or not, why efficiency is sometimes inefficient, and how sometimes you can accomplish more by playing the fool instead of the capital L "Leader." Ideaship spells out proven ways to encourage creativity, simply and clearly and cogently, without a lot of charts and graphs and formulas and acronyms and statistics and fillers. It flips traditional leadership on its head and shows how simple acts of compassion, trust, and generosity of spirit, as well as some seemingly zany actions, can unleash unexpected, vital bursts of creativity.…
N° de ref. del artículo 00072469082
- Título
- Ideaship: How to Get Ideas Flowing in Your Work Place
- Autor
- Foster
- Editorial
- Berrett-Koehler
- Año de publicación
- 2001
- Estado
- Very Good
- Encuadernación
- Paperback
- Idioma
- inglés
- ISBN 10
- 1576751643
- ISBN 13
- 9781576751640
- Ilustrador
- Corby, Larry
To create an idea-prone workforce, Foster proposes a totally new concept of leadership: "ideaship." Leaders shouldn't be spending their time obsessing over profits or sales or quality or service. Instead, they should devote most of their energies to making the office a place where creative ideas flow, where the workforce truly believes in its ability to brilliantly solve any problem put before it. Above all, where it's fun to work.
With energy and humor, Foster draws on over thirty-five years as creative director of major advertising agencies-organizations whose only purpose is to constantly generate ideas-to offer dozens of fun, fast, often surprising nuggets of practical advice on how to create an environment where innovation and fresh thinking thrive. He reveals why you should only hire people you like, insist employees take vacations whether they want to or not, why efficiency is sometimes inefficient, and how sometimes you can accomplish more by playing the fool instead of the capital L "Leader."
Ideaship spells out proven ways to encourage creativity, simply and clearly and cogently, without a lot of charts and graphs and formulas and acronyms and statistics and fillers. It flips traditional leadership on its head and shows how simple acts of compassion, trust, and generosity of spirit, as well as some seemingly zany actions, can unleash unexpected, vital bursts of creativity.
“Sinopsis” puede pertenecer a otra edición de este título.
Acerca del autor
other people when he got the idea to raffle off his weekly paycheck. Fifty cents a chance
to win $27.50. The first week he made a profit of six dollars. The next week he had collected $53 for the raffle when
his boss found out what he was doing. He ordered Jack to return the money.
Then he fired him.
Ever since, Jack’s been trying to come up with ideas that wouldn’t get him fired.
Mostly he’s succeeded.
He lucked into the advertising business 45 years ago as a writer and has been coming up with ideas ever since: Ideas for scores of companies including Carnation, Mazda, Sunkist, Mattel, ARCO, First Interstate Bank, Albertson’s, Ore-Ida, Suzuki, Denny’s, Universal Studios, Northrup, Rand McNally, and Smokey Bear.
During the 15 years Jack spent as the executive creative director of Foote, Cone & Belding in Los Angeles, it grew to be the largest advertising agency on the West Coast.
I was born in London, England. It was raining.
After 15 years of studying Latin I decided to go into advertising.
My first job was as an apprentice at an advertising agency called Graham and Gilles. I changed the water pots for the artists (they painted layouts with water colours in those days) and made them tea. This was before magic markers. This was even before rubber cement — I’m that old.
It was raining. It was always raining, and I was watching my favourite programme at the time — 77 Sunset Strip. I said, “Ah, sun, palm trees, women.” My Dad gave me a one-way ticket.
I met Jack Foster 35 years ago at the Erwin Wasey advertising agency in Los Angeles and then again at Foote, Cone & Belding.
We worked together for about 17 years. We had a hell of a good time.
And we had a hell of a good time doing this book.
“Acerca de” puede pertenecer a otra edición de este título.
World of Books (was SecondSale)
Montgomery, IL, Estados Unidos de America
Vendedor de IberLibro desde 20 de diciembre de 2007
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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …
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