Fundamentals of Financial Accounting combines an engaging writing style, entrepreneurial focus, and data-driven pedagogy in a balanced approach to Financial Accounting. Its extended coverage of the Accounting Cycle is proven to yield better short- and long-term results for students by building steadily their confidence and understanding instead of hastily rushing through challenging concepts.

To better help students grasp both the practical and conceptual side of Accounting, Phillips has created the most extensive database of high-quality video assets available in the market. Located within the Connect platform, these include:

Concept Overview Videos – Focusing on core concepts tied to individual learning objectives, this animated and narrated content includes checkpoint questions that allow instructors to grade for accuracy, not just completion.

Spotlight Videos – Newsmagazine-style videos providing an overview of business decisions, ethics, and internal control issues that highlight real-world situations.

Flash Topic Videos – An introduction to hot topics in the accounting industry to expose students to important trends that will impact their careers.

In Action Videos – Tutorials that illustrate thought processes applicable to topics like analyzing transactions, adjusting accounts, and more.

Guided Examples – Instructor-enabled hint videos that are built into certain end-of-chapter content to help students work through exercises by seeing similar problems.

Each chapter features real companies whose products and services are relevant to students, while the Accounting Cycle chapters follow the same start-up company to better illustrate how entrepreneurs employ financial data throughout their company’s growth. Between the conversational tone, clear and concise presentations, and everyday examples, Fundamentals of Financial Accounting improves the student experience while maintaining the needed rigor to deliver successful results.

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Fred Phillips is a Master Teacher and professor of introductory accounting at the University of Saskatchewan. He previously taught at the University of Texas at Austin and the University of Manitoba and has an undergraduate accounting degree, a CPA, a CA (Canada), and a Ph.D. from the University of Texas at Austin. Fred was a 2011 3M National Teaching Fellow and has received the L. S. Rosen Outstanding Educator Award, the American Accounting Associations Innovation in Auditing and Assurance Education Award, and the American Accounting Associations Award for Outstanding Research in Accounting Education. He is also a recipient of the Edwards M.P.A.cc Teaching Effectiveness Award and, for the third time, the University of Saskatchewan Student Unions Teaching Excellence Award. He has published research and instructional cases in Issues in Accounting Education and professional judgment studies in Journal of Accounting Research and Organizational Behavior and Human Decision Processes.

Robert Libby is the David A. Thomas Professor of Accounting and Accounting Area Coordinator at Cornell University, where he teaches the introductory financial accounting course. He previously taught at the University of Illinois, Pennsylvania State University, the University of Texas at Austin, the University of Chicago, and the University of Michigan. He received his BS from Pennsylvania State University and his MAS and PhD from the University of Illinois; he also successfully completed the CPA exam (Illinois).
Bob was selected as the AAA Outstanding Educator in 2000 and received the AAA Outstanding Service Award in 2006 and the AAA Notable Contributions to the Literature Award in 1985 and 1996. He has received the Core Faculty Teaching Award multiple times at Cornell. Bob is a widely published author and researcher specializing in behavioral accounting. He has published numerous articles in The Accounting Review; Journal of Accounting Research; Accounting, Organizations, and Society; and other accounting journals. He has held a variety of offices including vice president, in the American Accounting Association, and he is a member of the American Institute of CPAs and the editorial boards of The Accounting Review and Accounting, Organizations, and Society.

Patricia Libby is chair of the department of accounting and an associate professor of accounting at Ithaca College, where she teaches the undergraduate financial accounting course. She previously taught graduate and undergraduate financial accounting at Eastern Michigan University and the University of Texas. Before entering academia, she was an auditor with Price Waterhouse (now PricewaterhouseCoopers) and a financial administrator at the University of Chicago. She received her B.S. from Pennsylvania State University, her M.B.A from DePaul University, and her Ph.D. from the University of Michigan; she also successfully completed the CPA exam (Illinois). Pat has published articles in The Accounting Review, Issues in Accounting Education, and The Michigan CPA and is also faculty advisor to Beta Alpha Psi and the Ithaca College Accounting Association.

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(ISE) FUNDAMENTALS OF FINANCIAL ACCOUNTING

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