Book is considered to be in acceptable condition. The actual cover image may not match the stock photo. Book may have one or more of the following defects: noticeable wear on the cover dust jacket or spine; curved, dog eared or creased page s ; writing or highlighting inside or on the edges; sticker s or other adhesive on cover; CD DVD may not be included; and book may be a former library copy.

N� de ref. del art�culo SEWV.1260575780.A

Contactar al vendedor

Denunciar este art�culo

Detalles bibliogr�ficos

T�tulo: ISE Essentials of Marketing Research (ISE HED IRWIN MARKETING)
Editor: McGraw-Hill Education
Fecha de publicaci�n: 2020
Idioma: Ingl�s
ISBN 10: 1260575780
ISBN 13: 9781260575781
Encuadernaci�n: Encuadernaci�n de tapa blanda
Edici�n: 5� Edici�n o Posterior
Estado: acceptable

Acerca de

Sinopsis

Essentials of Marketing Research uses an application-oriented approach to equip students with tools and skills necessary to solve business problems and maximize opportunities. The authors' years of practical market research experience is evidenced thorough their treatment of qualitative research, to their coverage of sample size rules-of-thumb, background literature reviews, and new market research tools and techniques. This latest 5^th edition gives students a strong command of market research principles, while being concise enough for with cases & other course projects. A continuing case and corresponding data sets included.

Available with McGraw-Hill Connect� and SmartBook 2.0.

Acerca de los autores

Joseph F. Hair, Jr. is Professor of Marketing and the Cleverdon Chair of Business at the University of South Alabama, and Director of the PhD degree program in the Mitchell College of Business. He formerly held the Copeland Endowed Chair of Entrepreneurship at Louisiana State University. In the years 2018–2021, Dr. Hair was recognized by Clarivate Analytics as being in the top 1 percent globally of all Business and Economics professors. He was selected for the award based on citations of his research and scholarly accomplishments, which for his career exceed 302,000.

He has published more than 85 editions of his books, including market leaders Multivariate Data Analysis, 8th edition, Cengage Learning, UK, 2019, which has been cited more than 152,000 times; Marketing Research, 6th edition, McGraw-Hill/Irwin, 2023; MKTG/Marketing Principles, 13th edition, Cengage Learning, 2020, used at over 500 universities globally; A Primer in Partial Least Squared Structural Equation Modeling (PLS-SEM), 3rd edition, Sage, 2022; and Essentials of Business Research Methods, 5th edition, Routledge, 2023.

In addition to publishing numerous referred manuscripts in academic journals such as Journal of Marketing Research, Journal of Academy of Marketing Science, Journal of Business/Chicago, Journal of Advertising Research, and Journal of Retailing, he has presented executive education and management training programs for numerous companies, has been retained as consultant and expert witness for a wide variety of firms, and is frequently an invited speaker on research methods and multivariate analysis. He is a Distinguished Fellow of the Academy of Marketing Science and the Society for Marketing Advances (SMA) and has served as president of the Academy of Marketing Sciences, the SMA, the Southern Marketing Association, the Association for Healthcare Research, the Southwestern Marketing Association, and the American Institute for Decision Sciences, Southeast Section. Professor Hair was recognized by the Academy of Marketing Science with its Outstanding Marketing Teaching Excellence Award, and the Louisiana State University Entrepreneurship Institute under his leadership was recognized nationally by Entrepreneurship Magazine as one of the top 12 programs in the United States.

David J. Ortinau is Professor (Emeritus) of Marketing at the University of South Florida (USF). His PhD in Marketing is from Louisiana State University. He began his teaching career at Illinois State University and after completing his degree moved to USF in Tampa. Dr. Ortinau continues to be recognized for both outstanding research and excellence in teaching at the undergraduate, graduate, and doctorate levels. His research interests range from research methodologies and scale measurement development, attitude formation, and perceptual differences in retailing and services marketing environments to interactive electronic marketing technologies and their impact on information research problems. He consults for a variety of corporations and small businesses, with specialties in customer satisfaction, service quality, service value, retail loyalty, and imagery.

Dr. Ortinau has presented numerous papers at national and international academic conferences. He continues to make scholarly contributions in such prestigious publications as the Journal of the Academy of Marketing Science, Journal of Retailing, Journal of Business Research, Journal of Marketing Theory and Practice, Journal of Healthcare Marketing, Journal of Services Marketing, Journal of Marketing Education, and others. He is a coauthor of marketing research textbooks titled Marketing Research: In a Digital Information Environment, 4th edition (2009), Essentials of Marketing Research, 6th edition (2023) as well as guest coeditor of several JBR Special Issues on Retailing. He is an editorial board member for JAMS, JBR, JGSMS, and JMTP as well as an ad hoc reviewer for several other journals.

He has multiple “Outstanding Editorial Reviewer” Awards from JAMS, JBR, and JMTP and recently served as the JBR co-associate editor of Marketing and is a member of JMTP Senior Advisory Board. Professor Ortinau remains an active leader in the Marketing Discipline. He has held many leadership positions in the Society for Marketing Advances (SMA), including President; he is Founder and Chairman of Board of the SMA Foundation and is a 2001 Distinguished SMA Fellow. He has been chair of the SMA Doctoral Consortiums in New Orleans, Orlando, and Atlanta. Dr. Ortinau has been an active member of the Academy of Marketing Science (AMS) since the early 1980s, serving AMS in a wide variety of positions such as 2004 AMS Conference Program co-chair, AMS Doctoral Colloquium, Meet the Journal Editorial Reviewers, and special sessions on Research Methods as well as How to Publish Journal Articles. He was the recipient of the 2016 AMS Harold W. Berkman Distinguished Service Award, served as the program co-chair of the 2016 AMS World Marketing Congress in Paris, France, and was elected a member of the AMS Board of Governors.

Dana Eckerle Harrison is an Associate Professor of Marketing and Chair for the Department of Management and Marketing at East Tennessee State University. Prior to her work in academia, Dana spent many years assisting software companies in the areas of marketing and sales management. She teaches marketing research, analytics, digital marketing and strategy courses at the undergraduate and graduate level. In 2022, she was the recipient of the College of Business and Technology Research Award and in 2019, received the New Faculty Award recognizing dedication to teaching, research, and service.

Her scholarly research has been published in journals such as the Journal of Business Research, the Journal of Product and Brand Management, and the Journal of Marketing Theory and Practice. Her research focuses on the intersection between customer relationship management, business ethics, data quality and governance, and marketing analytics methods. Dana is a co-author on the Essentials of Marketing Analytics, 1st edition, McGraw Hill/Irwin, 2021. She currently serves as an associate editor for the Journal of Marketing Theory and Practice, as well as on the Editorial Review Board for the Journal of Business Research and Journal of Marketing Education.

Dana continues to be an active member of prominent marketing organizations. She has presented and led panel discussions at conferences such as the Academy of Marketing Science, American Marketing Association, INFORMS Society for Marketing Science, and the Society for Marketing Advances, regarding topics such as artificial intelligence and business ethics, social network analysis, sales management, the impact of analytics techniques and technology on marketing education and practice, the emergence of blockchain in marketing, and information governance. Furthermore, she has offered certificate programs on marketing analytics and currently serves as the Program Chair and President-Elect for the Society of Marketing Advances and the Secretary/Treasurer for the Academy of Marketing Science.

"Sobre este t�tulo" puede pertenecer a otra edici�n de este libro.

Descripci�n de la librer�a

Through our mission we enhance the dignity and quality of life for individuals and families by strengthening communities, eliminating barriers to opportunity, and helping people in need reach their full potential through learning and the power of work. We intentionally serve marginalized populations within these communities and lift up long-term pathways for individuals who have disabilities and disadvantages, veterans and military families, teens and young adults, and others who face barriers to employment. We are guided by three principles: Inspired by People, Power of the Whole, and Results Matter. We call it The Goodwill Way.

Ver la p�gina web de la librer�a

Informaci�n empresarial del vendedor

Goodwill Retail Services, Inc.
6055 North 91st Street, Milwaukee, WI, 53225, U.S.A.

Condiciones de venta y env�o

Condiciones de venta

Returns are allowed when initiated within 30 days of the estimated delivery date.
Goodwill Industries of Northern Illinois is a community-based not-for-profit organization whose mission is to create opportunities for individuals with barriers to enhance their lives. Thank you for supporting our mission.

Derecho al desistimiento

Si es un consumidor, puede rescindir el contrato de acuerdo con lo siguiente. Por consumidor se entiende cualquier persona f�sica que act�e con fines ajenos a su actividad comercial, empresarial, oficio o profesi�n.

Informaci�n sobre el derecho de desistimiento

Derecho legal de desistimiento

Tiene derecho a rescindir este contrato en un plazo de 14 d�as sin dar ning�n motivo.

El periodo de desistimiento vencer� a los 14 d�as desde que usted, o un tercero que no sea el transportista e indicado por usted, adquiera la posesi�n f�sica del �ltimo bien o del �ltimo lote o pieza.

Para ejercer el derecho de desistimiento, complete de forma electr�nica y env�e una declaraci�n clara en nuestro sitio web, desde "Mis compras" en "Mi cuenta". Le enviaremos sin demora un acuse de recibo de dicho desistimiento a trav�s de un soporte duradero (por ejemplo, por correo electr�nico).

Para cumplir con el plazo de desistimiento, basta con que env�e su comunicaci�n relativa al ejercicio del derecho de desistimiento antes de que venza el periodo de desistimiento.

Efectos del desistimiento

Si rescinde este contrato, le reembolsaremos todos los pagos que hayamos recibido de usted, incluidos los gastos de env�o (excepto los gastos adicionales que surjan si elige un tipo de env�o que no sea el tipo de env�o est�ndar m�s econ�mico que ofrecemos).

Podemos hacer una deducci�n del reembolso por la p�rdida de valor de cualquier bien suministrado, si la p�rdida es el resultado de una manipulaci�n innecesaria por su parte.

Efectuaremos el reembolso sin demoras indebidas y, a m�s tardar, 14 d�as despu�s de que se nos informe de su decisi�n de rescindir este contrato.

Efectuaremos el reembolso utilizando el mismo medio de pago que utiliz� para la transacci�n inicial, a menos que haya acordado expresamente lo contrario; en cualquier caso, no incurrir� en ning�n cargo como resultado de dicho reembolso.

Podremos retener el reembolso hasta que hayamos recibido los bienes o hasta que nos haya presentado una prueba de que los ha devuelto, lo que ocurra primero.

Deber� devolver los bienes o entregarlos a Goodwill of Greater Milwaukee and Chicago, Racine, Wisconsin, U.S.A., sin demoras indebidas y, en cualquier caso, en un plazo m�ximo de 14 d�as a partir del d�a en que nos comunique su desistimiento del presente contrato. El plazo se cumple si devuelve la mercanc�a antes de que venza el periodo de 14 d�as. Tendr� que asumir los gastos directos de devoluci�n de los bienes. Usted solo es responsable de la disminuci�n del valor de los bienes como resultado de una manipulaci�n distinta a la necesaria para establecer la naturaleza, las caracter�sticas y el funcionamiento de los bienes.

Excepciones al derecho de desistimiento

El derecho de desistimiento no se aplica a lo siguiente:

La entrega de peri�dicos, diarios o revistas, con la excepci�n de los contratos de suscripci�n; y
El suministro de contenido digital que no se proporcione en un soporte tangible (por ejemplo, en un CD o DVD) si, al hacer el pedido, acept� que pod�amos empezar a entregarlo y que no podr�a desistir una vez iniciada la entrega.

Condiciones de env�o

We endeavor to ship all orders as quickly as possible--usually within 48 hours of receiving an order--using minimal packaging and recyclable materials whenever possible.

Tarifas de env�o en Estados Unidos de America

Tarifas de env�o en Estados Unidos de America
Cantidad del pedido	De 5 a 14 d�as h�biles	De 3 a 6 d�as h�biles
Primer art�culo	EUR 2.63	EUR 4.81

Los plazos de entrega los establecen los vendedores y var�an seg�n el transportista y la ubicaci�n. Los pedidos que pasan por la aduana pueden sufrir retrasos y los compradores son responsables de los aranceles o tarifas asociadas. Los vendedores pueden ponerse en contacto con usted en relaci�n con cargos adicionales para cubrir cualquier aumento en los costes de env�o de los art�culos.

M�todos de pago

A�adir una petici�n