ICM PT Mastery (Paperback)
Idioma: inglés
Editorial: Independently Published, 2026
- Tapa blanda
- Nuevo
Librería: CitiRetail, Stevenage, Reino UnidoCitiRetail
Vendedor de IberLibro desde 29 de junio de 2022
Condición: Nuevo
EUR 43,86
Cantidad disponible: 1 disponible
Añadir al carritoDescripción del artículo del vendedor
Paperback. Most clubs have personal trainers. Very few have a personal training business.The difference isn't talent. It's system.In most health clubs, PT revenue goes up one month and down the next - and nobody can explain why. The fitness manager shrugs. The trainers work hard. The numbers stay unpredictable. And the department that should be the highest-margin revenue line in the building runs on hope, individual effort, and the occasional good month.ICM PT Master changes that.Written by John Foy - a fitness industry executive with over 26 years of experience launching more than 140 health clubs across four countries - this book lays out the complete system for building, managing, and scaling a personal training department that performs like a business.At the centre of the system are The Big 6 PT KPIs - six connected metrics that map the entire PT pipeline from the moment a new member walks through the door to the moment they've been a loyal PT client for years.PTT PTTC PTS PTC PTR PTPEach KPI gets a full chapter: what it measures, how to calculate it, what good looks like, what causes it to underperform, fully scripted conversation guides you can use immediately, and the specific interventions to improve the number.Inside this book you'll find: The Accidental Revenue vs. Engineered Revenue distinction that reframes how you think about PT performanceThe ICM Five-Phase Taster Framework - a structured consultation process built on neuroscience and sales psychology that consistently converts above 50%The Why Behind the Why discovery method - the questioning technique that turns surface-level goals into deep emotional commitmentThe ICM Renewal Conversation - timed at the two-thirds point of every package, with a full scriptThe Commission Connection - why PTC, not PTS, is the KPI that hits both your P&L and your trainers' payslipsPackage expiry frameworks that protect your deferred revenue liabilityA complete PT department P&L model with margin targets and a worked financial exampleHiring frameworks, compensation models, and career pathways that retain your best trainersThe Weekly PT Operating Rhythm - daily, weekly, and monthly management practices you can implement from MondayThe four pillars of a PT culture that sustains performance for years, not weeksA 90-day implementation roadmap that tells you exactly what to do and in what orderScripts, templates, checklists, and appendices designed to be used, not just readThis is not a motivation book. It is a field manual.Every framework, benchmark, and conversation guide has been tested on real gym floors, with real members, by real trainers - across budget gyms and five-star wellness facilities alike.Whether you're a Fitness Manager running a PT team, a General Manager overseeing the commercial performance of a club, or an operator scaling across multiple sites - this book gives you the system that turns PT from your most unpredictable department into your most profitable one.Six numbers. One complete picture. Let's get to work.By the creator of the Inspire Conversion Method (ICM) and author of ICM Sales Mastery and Every KPI. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…
N° de ref. del artículo 9798253181263
- Título
- ICM PT Mastery (Paperback)
- Autor
- John Foy
- Editorial
- Independently Published
- Año de publicación
- 2026
- Estado
- new
- Encuadernación
- Paperback
- Idioma
- inglés
- ISBN 13
- 9798253181263
Most clubs have personal trainers. Very few have a personal training business.
The difference isn't talent. It's system.
In most health clubs, PT revenue goes up one month and down the next — and nobody can explain why. The fitness manager shrugs. The trainers work hard. The numbers stay unpredictable. And the department that should be the highest-margin revenue line in the building runs on hope, individual effort, and the occasional good month.
ICM PT Master changes that.
Written by John Foy — a fitness industry executive with over 26 years of experience launching more than 140 health clubs across four countries — this book lays out the complete system for building, managing, and scaling a personal training department that performs like a business.
At the centre of the system are The Big 6 PT KPIs — six connected metrics that map the entire PT pipeline from the moment a new member walks through the door to the moment they've been a loyal PT client for years.
PTT → PTTC → PTS → PTC → PTR → PTP
Each KPI gets a full chapter: what it measures, how to calculate it, what good looks like, what causes it to underperform, fully scripted conversation guides you can use immediately, and the specific interventions to improve the number.
Inside this book you'll find:
- The Accidental Revenue vs. Engineered Revenue distinction that reframes how you think about PT performance
- The ICM Five-Phase Taster Framework — a structured consultation process built on neuroscience and sales psychology that consistently converts above 50%
- The Why Behind the Why discovery method — the questioning technique that turns surface-level goals into deep emotional commitment
- The ICM Renewal Conversation — timed at the two-thirds point of every package, with a full script
- The Commission Connection — why PTC, not PTS, is the KPI that hits both your P&L and your trainers' payslips
- Package expiry frameworks that protect your deferred revenue liability
- A complete PT department P&L model with margin targets and a worked financial example
- Hiring frameworks, compensation models, and career pathways that retain your best trainers
- The Weekly PT Operating Rhythm — daily, weekly, and monthly management practices you can implement from Monday
- The four pillars of a PT culture that sustains performance for years, not weeks
- A 90-day implementation roadmap that tells you exactly what to do and in what order
- Scripts, templates, checklists, and appendices designed to be used, not just read
This is not a motivation book. It is a field manual.
Every framework, benchmark, and conversation guide has been tested on real gym floors, with real members, by real trainers — across budget gyms and five-star wellness facilities alike.
Whether you're a Fitness Manager running a PT team, a General Manager overseeing the commercial performance of a club, or an operator scaling across multiple sites — this book gives you the system that turns PT from your most unpredictable department into your most profitable one.
Six numbers. One complete picture. Let's get to work.
By the creator of the Inspire Conversion Method (ICM) and author of ICM Sales Mastery and Every KPI.
“Sinopsis” puede pertenecer a otra edición de este título.
CitiRetail
Stevenage, Reino Unido
Vendedor de IberLibro desde 29 de junio de 2022
Tarifas de envío de Reino Unido a Estados Unidos de America
| Artículo | De 7 a 14 días hábiles | De 7 a 60 días hábiles |
|---|---|---|
| Primer artículo | EUR 44,40 | EUR 44,40 |
Métodos de pago
Descripción de la tienda
Online business
Información empresarial del vendedor
ABC BOOKS LIMITED
10 John Street
London, Reino Unido WC1N 2EB
Condiciones de venta
Orders can be returned within 30 days of receipt.
Derecho al desistimiento
Si es un consumidor, puede rescindir el contrato de acuerdo con lo siguiente. Por consumidor se entiende cualquier persona física que actúe con fines ajenos a su actividad comercial, empresarial, oficio o profesión.
Información sobre el derecho de desistimiento
Derecho legal de desistimiento
Tiene derecho a rescindir este contrato en un plazo de 14 días sin dar ningún motivo.
El periodo de desistimiento vencerá a los 14 días desde que usted, o un tercero que no sea el transportista e indicado por usted, adquiera la posesión física del último bien o del último lote o pieza.
Para ejercer el derecho de desistimiento, complete de forma electrónica y envíe una declaración clara en nuestro sitio web, desde "Mis compras" en "Mi cuenta". Le enviaremos sin demora un acuse de recibo de dicho desistimiento a través de un soporte duradero (por ejemplo, por correo electrónico).
Para cumplir con el plazo de desistimiento, basta con que envíe su comunicación relativa al ejercicio del derecho de desistimiento antes de que venza el periodo de desistimiento.
Efectos del desistimiento
Si rescinde este contrato, le reembolsaremos todos los pagos que hayamos recibido de usted, incluidos los gastos de envío (excepto los gastos adicionales que surjan si elige un tipo de envío que no sea el tipo de envío estándar más económico que ofrecemos).
Podemos hacer una deducción del reembolso por la pérdida de valor de cualquier bien suministrado, si la pérdida es el resultado de una manipulación innecesaria por su parte.
Efectuaremos el reembolso sin demoras indebidas y, a más tardar, 14 días después de que se nos informe de su decisión de rescindir este contrato.
Efectuaremos el reembolso utilizando el mismo medio de pago que utilizó para la transacción inicial, a menos que haya acordado expresamente lo contrario; en cualquier caso, no incurrirá en ningún cargo como resultado de dicho reembolso.
Podremos retener el reembolso hasta que hayamos recibido los bienes o hasta que nos haya presentado una prueba de que los ha devuelto, lo que ocurra primero.
Deberá devolver los bienes o entregarlos a CitiRetail, Stevenage, United Kingdom, sin demoras indebidas y, en cualquier caso, en un plazo máximo de 14 días a partir del día en que nos comunique su desistimiento del presente contrato. El plazo se cumple si devuelve la mercancía antes de que venza el periodo de 14 días. Tendrá que asumir los gastos directos de devolución de los bienes. Usted solo es responsable de la disminución del valor de los bienes como resultado de una manipulación distinta a la necesaria para establecer la naturaleza, las características y el funcionamiento de los bienes.
Excepciones al derecho de desistimiento
El derecho de desistimiento no se aplica a lo siguiente:
- La entrega de periódicos, diarios o revistas, con la excepción de los contratos de suscripción; y
- El suministro de contenido digital que no se proporcione en un soporte tangible (por ejemplo, en un CD o DVD) si, al hacer el pedido, aceptó que podíamos empezar a entregarlo y que no podría desistir una vez iniciada la entrega.
Condiciones de envío
Please note that titles are dispatched from our US, Canadian or Australian warehouses. Delivery times specified in shipping terms. Orders ship within 2 business days. Delivery to your door then takes 7-14 days.