High Visibility: The Making and Marketing of Professionals into Celebrities. Este artículo no está disponible.
Irving J. Rein; Philip Kotler; Martin R. Stoller
10 valoraciones de Goodreads
Idioma: inglés
Editorial: Ntc Business Books, 1997
- Tapa dura
- Usado
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de AmericaThriftBooks-Atlanta
Vendedor de 5 estrellas
Vendedor de IberLibro desde 24 de marzo de 2009
No disponible
Tapa dura
Condición: Usado - Aceptable
EUR 7,58
Descripción del artículo del vendedor
Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
N° de ref. del artículo G0844234486I3N00
- Título
- High Visibility: The Making and Marketing of Professionals into Celebrities
- Autor
- Irving J. Rein; Philip Kotler; Martin R. Stoller
- Editorial
- Ntc Business Books
- Año de publicación
- 1997
- Estado
- Good
- Sobrecubierta
- No Jacket
- Encuadernación
- Hardcover
- Idioma
- inglés
- ISBN 10
- 0844234486
- ISBN 13
- 9780844234489
- Peso del artículo
- 1,46 libras
This enlightening book describes and explains the new industry that has evolved to help achieve "visibility" in one's professional life. Students will learn the marketing techniques used to separate the leaders from the followers.High Visibility unlocks the mysterious enigma of celebrityhood, with examples from all walks of life, for a thorough understanding of the subject matter.
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Acerca del autor
<p>Philip Kotler, Ph.D. is the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management. He is the author of 35 books, including Marketing Management, the most widely used marketing book in graduate business schools worldwide. He has been a consultant to IBM, General Electric, AT&T, Bank of America, Merck, Motorola, Ford, and other global corporations and places.</p>
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