Pour Your Heart Into It: How S
Schultz, Howard
ISBN 10: 0786883561 ISBN 13: 9780786883561
Editorial: Hachette Books, 1999
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Librería:
World of Books (was SecondSale), Montgomery, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Vendedor de AbeBooks desde 20 de diciembre de 2007
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Descripción
Descripción:
Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. N° de ref. del artículo 00094679954
Sinopsis:
In Pour Your Heart Into It, former CEO and now chairman emeritus Howard Schultz illustrates the principles that have shaped the Starbucks phenomenon, sharing the wisdom he has gained from his quest to make great coffee part of the American experience.
The success of Starbucks Coffee Company is one of the most amazing business stories in decades. What started as a single store on Seattle's waterfront has grown into the largest coffee chain on the planet. Just as remarkable as this incredible growth is the fact that Starbucks has managed to maintain its renowned commitment to product excellence and employee satisfaction.
Marketers, managers, and aspiring entrepreneurs will discover how to turn passion into profit in this definitive chronicle of the company that "has changed everything... from our tastes to our language to the face of Main Street" (Fortune).
Acerca del autor:
Howard Schultz is a native of Brooklyn, New York, who joined Starbucks in 1982 and has been Chairman and CEO since 1987. He lives in Seattle.
Dori Jones Yang has over fifteen years' experience as a reporter, writer, and bureau chief for Business Week in New York, Hong Kong, and Seattle. She lives in Bellevue, Washington.
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Detalles bibliográficos
Título: Pour Your Heart Into It: How S
Editorial: Hachette Books
Año de publicación: 1999
Encuadernación: Encuadernación de tapa blanda
Condición: Good