Hearing the Voice of the Market: Competitive Advantage Through Creative Use of Market Information. Este artículo no está disponible.
Idioma: inglés
Editorial: Harvard Business School Pr, 1990
- Tapa dura
- Usado
Vendedor patrimonial
Librería: Wonder Book, Frederick, MD, Estados Unidos de AmericaWonder Book
Vendedor de 5 estrellas
Vendedor de IberLibro desde 1 de noviembre de 1997
No disponible
Tapa dura
Condición: Usado - Bueno
EUR 6,40
Descripción del artículo del vendedor
Very Good condition. Very Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp.
N° de ref. del artículo H04A-02848
- Título
- Hearing the Voice of the Market: Competitive Advantage Through Creative Use of Market Information
- Autor
- Barabba, Vincent P., Zaltman, Gerald
- Editorial
- Harvard Business School Pr
- Año de publicación
- 1990
- Estado
- Very Good
- Sobrecubierta
- Sobrecubierta Incluida
- Encuadernación
- Encuadernación de tapa dura
- Idioma
- inglés
- ISBN 10
- 0875842410
- ISBN 13
- 9780875842417
More than ever before, companies must listen to and correctly interpret the voice of the market. They must be fully attuned to the signals that come from customers, dealers, and competitors in order to make the right decisions. Firms that lose touch with the market, that either ignore or misinterpret its meaning, will fail in today's competitive environment. This book provides guidance on how managers may make better use of market information. It argues that market research on its own is not enough, and that an intelligent system of interpreting and using market research information is required.
“Sinopsis” puede pertenecer a otra edición de este título.
Reseña del editor
More than ever before, companies must listen to and correctly interpret the voice of the market. They must be fully attuned to the signals that come from customers, dealers, and competitors in order to make the right decisions. Firms that lose touch with the market, that either ignore or misinterpret its meaning, will fail in today's competitive environment. This book provides guidance on how managers may make better use of market information. It argues that market research on its own is not enough, and that an intelligent system of interpreting and using market research information is required.
“Acerca de” puede pertenecer a otra edición de este título.