Harvard Business Review on Brand Management (Harvard Business Review Paperback Series)
Joachimsthaler, Erich; Aaker, David; Quelch, John; Harding, David; Maruca, Regina Fazio
ISBN 10: 1578511445 ISBN 13: 9781578511440
Editorial: Harvard Business Press, 1999
Usado
Paperback
Librería:
ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Vendedor de AbeBooks desde 24 de marzo de 2009
Este artículo en concreto ya no está disponible.
Descripción
Descripción:
Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less. N° de ref. del artículo G1578511445I2N00
Sinopsis:
Leading minds and landmark ideas in an easily accessible format from the preeminent thinkers whose work has defined an entire field to the rising stars and who will redefine the way we think about business, "The Harvard Business Review Paperback Series" delivers the fundamental information today's professionals need to stay competitive in a fast-moving world. With the increasing globalization of brands, effective brand management in differentiating products has become even more essential. "Harvard Business Review on Brand Management" provides the latest strategies for maximizing the value of your brands and products. It is a "Harvard Business Review" paperback.
Acerca del autor: Since 1984, Harvard Business School Press has been dedicated to publishing the most contemporary management thinking, written by authors and practitioners who are leading the way. Whether readers are seeking big-picture strategic thinking or tactical problem solving, advice in managing global corporations or for developing personal careers, HBS Press helps fuel the fire of innovative thought. HBS Press has earned a reputation as the springboard of thought for both established and emerging business leaders.
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Detalles bibliográficos
Título: Harvard Business Review on Brand Management ...
Editorial: Harvard Business Press
Año de publicación: 1999
Encuadernación: Paperback
Condición: As New
Condición de la sobrecubierta: No Jacket