Harvard Business Review on Brand Management (Harvard Business Review Paperback Series). Este artículo no está disponible.
Joachimsthaler, Erich; Aaker, David; Quelch, John; Harding, David; Maruca, Regina Fazio
92 valoraciones de Goodreads
Idioma: inglés
Editorial: Harvard Business Press, 1999
- Tapa blanda
- Usado
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de AmericaThriftBooks-Atlanta
Vendedor de 5 estrellas
Vendedor de AbeBooks desde 24 de marzo de 2009
No disponible
Tapa blanda
Condición: Usado - Como Nuevo
EUR 6,50
Descripción del artículo del vendedor
Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.
N° de ref. del artículo G1578511445I2N00
- Título
- Harvard Business Review on Brand Management (Harvard Business Review Paperback Series)
- Autor
- Joachimsthaler, Erich; Aaker, David; Quelch, John; Harding, David; Maruca, Regina Fazio
- Editorial
- Harvard Business Press
- Año de publicación
- 1999
- Estado
- As New
- Sobrecubierta
- No Jacket
- Encuadernación
- Paperback
- Idioma
- inglés
- ISBN 10
- 1578511445
- ISBN 13
- 9781578511440
- Peso del artículo
- 0,7 libras
Leading minds and landmark ideas in an easily accessible format from the preeminent thinkers whose work has defined an entire field to the rising stars and who will redefine the way we think about business, "The Harvard Business Review Paperback Series" delivers the fundamental information today's professionals need to stay competitive in a fast-moving world. With the increasing globalization of brands, effective brand management in differentiating products has become even more essential. "Harvard Business Review on Brand Management" provides the latest strategies for maximizing the value of your brands and products. It is a "Harvard Business Review" paperback.
“Sinopsis” puede pertenecer a otra edición de este título.
Acerca del autor
Since 1984, Harvard Business School Press has been dedicated to publishing the most contemporary management thinking, written by authors and practitioners who are leading the way. Whether readers are seeking big-picture strategic thinking or tactical problem solving, advice in managing global corporations or for developing personal careers, HBS Press helps fuel the fire of innovative thought. HBS Press has earned a reputation as the springboard of thought for both established and emerging business leaders.
“Acerca de” puede pertenecer a otra edición de este título.
Resultados de la búsqueda para Harvard Business Review on Brand Management (Harvard Business Review Paperback Series)
Hay 24 copias más de este libroVer todos los resultados