Harmonizing Experience and Value Creation in the AI-Driven World. Este artículo no está disponible.Harmonizing Experience and Value Creation in the AI-Driven World

Artificial intelligence is rapidly reshaping how organizations design work, deliver services, and create value across industries. As automation and data-driven decision-making become more deeply embedded in everyday operations, organizations are increasingly challenged to balance technological efficiency with human-centered values and experiences. Questions surrounding trust, employee wellbeing, customer relationships, ethics, and organizational purpose are becoming central to discussions about the future of work and leadership in the age of AI. While AI offers significant opportunities for innovation, productivity, and personalization, it also raises important concerns about human connection and the role of people within increasingly automated environments. These developments have created growing interest in understanding how organizations can adopt AI in ways that strengthen both organizational performance and meaningful human engagement. Harmonizing Experience and Value Creation in the AI-Driven World examines the growing influence of artificial intelligence on employee experience, customer engagement, organizational culture, and service innovation across industries. This book emphasizes that while AI technologies can improve efficiency, automation, and personalization, long-term organizational success still depends on human empowerment, ethical leadership, collaboration, and a deep understanding of evolving customer and workforce needs. Covering topics such as AI-enabled communication and diagnostic support, sustainable consumer experience, and organizational purpose, this book is an excellent academic resource for graduate and doctoral students, business leaders, executives, organizational strategists, human resource professionals, employee experience specialists, technology innovators, AI practitioners, policymakers, and more.

Nasser Al Harrasi is a senior academic and researcher in Human Resource Management, currently leading the HRM Program at the University of Technology and Applied Sciences in Oman. He holds a PhD in Management from Binary University and is a Fellow of the UK Higher Education Academy. With over 10 years of experience in higher education and industry, Dr. Al Harrasi has published extensively on HRM, university–industry collaboration, and the integration of AI in education. He has led national research projects funded by Oman’s Ministry of Higher Education and contributed to several academic books and conferences, including at Cambridge and Edinburgh. In addition to his academic leadership, he serves as a Research Associate at Oxford Business College (UK) and is a board member at the Global College of Engineering and Technology. He is also a recipient of national awards recognizing his contributions to research and education in Oman.

Zahra Alhabsi is a Senior Lecturer at the University of Technology and Applied Sciences (UTAS), Oman, with extensive experience in marketing, branding, and stakeholder communication. She holds a PhD from Brunel University London, where her research examined value co-creation and employer branding in the context of corporate social responsibility. Her academic work focuses on branding strategies, CSR, innovation in higher education, and the emerging role of generative AI in organisations and learning environments. She has led national-level initiatives related to graduate employability, institutional branding, and digital transformation, and has contributed to international publications and conferences, including work on ethical AI and AI-driven brand equity.