Handbook of Research Methods in Consumer Psychology
Kardes, Frank
ISBN 10: 081535293X ISBN 13: 9780815352938
Editorial: Routledge, 2019
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Descripción
Descripción:
New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. N° de ref. del artículo IG-9780815352938
Sinopsis:
In the Handbook of Research Methods in Consumer Psychology, leading consumer psychologists summarize key aspects of the research process and explain how different methods enrich understanding of how consumers process information to form judgments and opinions and to make consumption related decisions.
Acerca del autor:
Frank R. Kardes is the Donald E. Weston Professor of Marketing and Distinguished Research Professor at the Lindner College of Business at the University of Cincinnati.
Paul M. Herr is the Virginia-Carolinas Professor of Purchasing Management and Professor of Marketing in the Pamplin College of Business at Virginia Tech.
Norbert Schwarz is the Provost Professor of Psychology and Marketing at the University of Southern California.
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Detalles bibliográficos
Título: Handbook of Research Methods in Consumer ...
Editorial: Routledge
Año de publicación: 2019
Encuadernación: HRD
Condición: New