T�tulo: Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics (Advances in Business Information Systems and Analytics)
Editor: Business Science Reference
Fecha de publicaci�n: 2016
Idioma: Ingl�s
ISBN 10: 1522509976
ISBN 13: 9781522509974
Encuadernaci�n: Encuadernaci�n de tapa dura
Estado: New

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Sinopsis

The success of any organization is largely dependent on positive feedback and repeat business from patrons. By utilizing acquired marketing data, business professionals can more accurately assess practices, services, and products that their customers find appealing. The Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics features innovative research and implementation practices of analytics in marketing research. Highlighting various techniques in acquiring and deciphering marketing data, this publication is a pivotal reference for professionals, managers, market researchers, and practitioners interested in the observation and utilization of data on marketing trends to promote positive business practices.

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Anil Kumar, BML Munjal University, India.

Manoj Kumar Dash, Indian Institute of Information Technology and Management, India.

Shrawan Kumar Trivedi, BML Munjal University, India.

Tapan Kumar Panda, BML Munjal University, India.

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