The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences.

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Marios Sotiriadis, University of South Africa, Pretoria, South Africa Dogan Gursoy, Washington State University, Pullman, WA, USA

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Art�culos relacionados a Handbook of Managing and Marketing Tourism Experiences

Handbook of Managing and Marketing Tourism Experiences

Sotiriadis, Marios (EDT); Gursoy, Dogan (EDT)

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