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In fifty-nine new and revised chapters, this second edition provides up-to-date, comprehensive coverage of the entire field of institutional advancement. Gives guidelines for effective fund raising and enrollment management, explains how to develop and maintain constructive alumni relations, and how to produce attractive, quality publications and periodicals.
De la contraportada: "Considered the reference on advancement... more than eighty percent of the material in this edition is new, including seventeen new chapters." --CASE CurrentsIn fifty-nine new and revised chapters, this second edition provides up-to-date, comprehensive coverage of the entire field of institutional advancement. Gives guidelines for effective fund raising and enrollment management, explains how to develop and maintain constructive alumni relations, and how to produce attractive, quality publications and periodicals.
Título: Handbook of Institutional Advancement: A ...
Editorial: Jossey-Bass
Año de publicación: 1986
Encuadernación: Hardcover
Condición: Good
Condición de la sobrecubierta: No Jacket
Edición: 2ª Edición