Hacking Sales : The Playbook for Building a High Velocity Sales Machine

The world of sales is a $500 billion industry that employs over 15 million people in the US alone. However, only a handful of colleges offer degrees in sales and most MBA programs don’t offer a single sales class. Business executives and investors have realized that a good sales team will make or break your business. As data and technology become cheaper to access, and more well-educated people choose careers in sales, the world of sales is undergoing a massive transformation. Consider this book your degree in modern sales. I call it Sales Hacking. In Hacking Sales, you’ll learn how to build a fully streamlined sales process using technology and innovative new techniques. Some of them include: Building your Ideal Customer Profile Finding theses Ideal Customers by the thousands Getting Contact Info at Scale Different Strategies for Targeting Prospects How to Properly Segment Lists for Mass Emailing Building, Testing, Measuring, Optimizing Email Campaigns Hiring, Training, Managing Outsourced Sales Development Teams Best Practices for Nurturing Leads Negotiations, Objections, and Closing the Deal The Art of Getting Referrals During the Honeymoon Period Plus Bonus Material and Much More