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Detalles bibliogr�ficos

T�tulo

Guerrilla Marketing for Job Hunters 2.0: 1,001 Unconventional Tips, Tricks and Tactics for Landing Your Dream Job

Editor

John Wiley & Sons

Fecha de publicaci�n

2009

Idioma

Alem�n

ISBN 10

0470455845

ISBN 13

9780470455845

Encuadernaci�n

Encuadernaci�n de tapa blanda

Edici�n

2. Auflage.

Estado

Sehr gut

Peso

454 gramos

Cat�logos de vendedores

Varia

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Sinopsis

An updated field manual for guerrilla job hunters Guerrilla Marketing for Job Hunters 2.0 delivers unbeatable new techniques for landing a great job even in a recession. Like the first edition, this job-winning resource reveals inside strategies and techniques that get people hired. This updated, expanded edition offers breakthrough tips for using social networking sites like LinkedIn and MySpace to land a great job. Readers will learn how to promote themselves like a Hollywood movie; deploy the forbidden weapons of top-gun headhunters; and negotiate job offers like a sports agent. Jay Conrad Levinson (DeBary, FL) is the Chairman of Guerrilla Marketing International, as well as the author of the bestselling Guerrilla Marketing series of books. David E. Perry (Ottowa, ON, Canada) is Managing Partner of Perry-Martel International, a top executive search, recruiting, and placement firm.

Acerca del autor

Jay Conrad Levinson is the author or coauthor of the more than 32 books in the biggest series of books on marketing in history. His books appear in 60 languages and are required reading in many MBA programs worldwide. Jay taught guerrilla marketing for 10 years at the extension division of the University of California in Berkeley. He was a practitioner of guerrilla marketing in the United States-as senior vice-president at J. Walter Thompson, and in Europe, as creative director at Leo Burnett Advertising. He has written monthly columns for Entrepreneur and Inc., a syndicated column for newspapers and magazines and online columns published monthly on the Microsoft and GTE web sites.

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