Grouped: How Small Groups of Friends are the Key to Influence on the Social Web (Voices That Matter)
Adams, Paul Adams
ISBN 10: 0321804112 ISBN 13: 9780321804112
Editorial: New Riders (edition Edition Unstated), 2011
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Paperback
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Descripción
Descripción:
The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way. N° de ref. del artículo 0321804112-7-1
Sinopsis:
The web is undergoing a fundamental change. It is moving away from its current structure of documents and pages linked together, and towards a new structure that is built around people. This is a profound change that will affect how we create business strategy, design, marketing, and advertising. The reason for this shift is simple. For tens of thousands of years we’ve been social animals. The web, which is only 20 years old, is simply catching up with offline life.
From travel to news to commerce, smart businesses are reorienting their efforts around people–around the social behavior of their customers and potential customers. In order to be successful, businesses will need to understand how people are connected, how their social network influences them, how the people closest to them influence them the most, and how it’s more important for marketers to focus on small, connected groups of friends rather than looking for overly influential individuals.
This book pulls together the latest research from leading universities and technology companies to describe how people are connected, and how ideas and brand messages spread through social networks. It shows readers how to rebuild their business around social behavior, and create products that people tell their friends about.
Acerca del autor:
Paul Adams is widely recognized as one of the leading thinkers on the social web. He is a researcher and designer, currently working as the Global Brand Experience Manager at Facebook. Prior to Facebook, Paul led Google’s social research team, where his work influenced the direction of Google+, and where he also worked on Gmail, YouTube, and Mobile. He has worked in the user experience field for the last 11 years, as a product designer with Dyson, a consultant for clients including Vodafone, the BBC, and the Guardian, and as a researcher in the fields of social behavior and technology across Europe, the U.S., and Asia.
For more information on Paul’s work, visit his site ThinkOutsideIn.com
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Detalles bibliográficos
Título: Grouped: How Small Groups of Friends are the...
Editorial: New Riders (edition Edition Unstated)
Año de publicación: 2011
Encuadernación: Paperback
Condición: Fair
Edición: Edition Unstated.
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Grouped : How Small Groups of Friends Are the Key to Influence on the Social Web
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ISBN 10: 0321804112
ISBN 13: 9780321804112
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