It's a preowned item in good condition and includes all the pages. It may have some general signs of wear and tear, such as markings, highlighting, slight damage to the cover, minimal wear to the binding, etc., but they will not affect the overall reading experience.

N� de ref. del art�culo 1422161986-11-1

Contactar al vendedor

Denunciar este art�culo

Detalles bibliogr�ficos

T�tulo: Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies
Editor: Harvard Business Review Press (edition Expanded and Revised)
Fecha de publicaci�n: 2011
Idioma: Ingl�s
ISBN 10: 1422161986
ISBN 13: 9781422161982
Encuadernaci�n: Paperback
Edici�n: Expanded and Revised.
Estado: Good

Acerca de

Sinopsis

Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies running things now.

When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity.

In this updated and expanded edition of Groundswell, featuring an all new introduction and chapters on Twitter and social media integration, you'll learn to:

� Evaluate new social technologies as they emerge

� Determine how different groups of consumers are participating in social technology arenas

� Apply a four-step process for formulating your future strategy

� Build social technologies into your business

Groundswell is required reading for executives seeking to protect and strengthen their company's public image.

Acerca del autor

Charlene Li is an independent thought leader and founder of the Altimeter Group. Josh Bernoff is a vice president at Forrester Research and one of their most senior and most frequently quoted research analysts. He created the Technographics segmentation, a classification of consumers according to how they approach technology.

"Sobre este t�tulo" puede pertenecer a otra edici�n de este libro.

Descripci�n de la librer�a

BooksRun helps to save money on textbooks. We are committed to providing each customer with the highest standard of customer service. Please pay close attention to the description of the book and its condition you are ordering. If you have any questions or issues, please make sure to contact us first so we could resolve them. All orders are shipped on the same or the next business day. It usually takes 1 to 5 business days to receive your item if you choose expedited shipping. All orders submitted are eligible for a return within 30 days after the delivery. Thanks for shopping with us!

Ver la p�gina web de la librer�a

Informaci�n empresarial del vendedor

AZ Texts LLC
228 Park Ave S Suite 38827, New York, NY, 10003, U.S.A.

Condiciones de venta y env�o

Condiciones de venta

Derecho a cancelaci�n

Condiciones de env�o

Tarifas de env�o en Estados Unidos de America

Tarifas de env�o en Estados Unidos de America
Cantidad del pedido	De 3 a 8 d�as h�biles	De 3 a 6 d�as h�biles
Primer art�culo	EUR 0.00	EUR 3.39

Los plazos de entrega los establecen los vendedores y var�an seg�n el transportista y la ubicaci�n. Los pedidos que pasan por la aduana pueden sufrir retrasos y los compradores son responsables de los aranceles o tarifas asociadas. Los vendedores pueden ponerse en contacto con usted en relaci�n con cargos adicionales para cubrir cualquier aumento en los costes de env�o de los art�culos.