Grocery Revolution: The New Focus on the Consumer

Kahn, Barbara E.; McAlister, Leigh M.

ISBN 10: 0673998800 ISBN 13: 9780673998804

Editorial: Pearson (edition 1), 1997

Idioma: Ingl�s

Usado Condici�n: Very Good Encuadernaci�n de tapa blanda

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Detalles bibliogr�ficos

T�tulo: Grocery Revolution: The New Focus on the Consumer
Editor: Pearson (edition 1)
Fecha de publicaci�n: 1997
Idioma: Ingl�s
ISBN 10: 0673998800
ISBN 13: 9780673998804
Encuadernaci�n: Paperback
Edici�n: 1.
Estado: Very Good

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Sinopsis

A wonderful supplement to any marketing course, this paperback provides a starting point for anyone trying to develop a focus on the consumer by giving a “reader friendly” overview of what academic researchers have discovered about consumer grocery shopping behavior.

Rese�a del editor

This text provides an introduction to the understanding of changing consumer behaviour and trends in managerial practice in the grocery industry.

"Sobre este t�tulo" puede pertenecer a otra edici�n de este libro.

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