Grinding It Out: The Making of McDonald's. Este artículo no está disponible.
Idioma: inglés
Editorial: St. Martin's Paperbacks, 1992
- Tapa blanda
- Nuevo
Librería: Lakeside Books, Benton Harbor, MI, Estados Unidos de AmericaLakeside Books
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N° de ref. del artículo OTF-S-9780312929879
- Título
- Grinding It Out: The Making of McDonald's
- Autor
- Kroc, Ray
- Editorial
- St. Martin's Paperbacks
- Año de publicación
- 1992
- Estado
- New
- Encuadernación
- Encuadernación de tapa blanda
- Idioma
- inglés
- ISBN 10
- 0312929870
- ISBN 13
- 9780312929879
- Catálogos de vendedores
- 0, VCF
Few entrepreneurs can claim to have actually changed the way we live, but Ray Kroc is one of them. His revolutions in food service automation, franchising, shared national training and advertising have earned him a place beside the men who founded not merely businesses but entire new industries. But even more interesting than Ray Kroc the business legend is Ray Kroc the man. Not your typical self-made tycoon, Kroc was 52 when he met the McDonald brothers and opened his first franchise.
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Acerca del autor
Ray Kroc (1902-1954) was a businessman, generally credited with building the McDonald's restaurant chain into one of the successful corporations in the world.
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