Great Promo Pieces: Create Your Own Brochures, Broadsides, Ads, Flyers and Newsletters That Get Results

Holtz, Herman

ISBN 10: 0471632244 ISBN 13: 9780471632245

Editorial: Wiley, 1988

Usado Hardcover

Librer�a: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America Calificaci�n del vendedor: 5 de 5 estrellas

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Descripci�n

Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. N� de ref. del art�culo G0471632244I3N10

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Sinopsis:

This guide shows how to develop sales and promotional pieces in-house, when the cost of producing outside may be prohibitive. The author discusses several types of copy writing, explaining the role of each type, and includes instructive exercises. Coverage includes advertising, direct-mail, and newsletters--with samples of successful copy writing in each area. Holtz also shows how to create persuasive marketing publications and covers the new technology of desktop publishing. Appendixes review available desktop publishing hardware and software, and there is a reference listing of periodicals and other books on desktop publishing.

Acerca del autor:

HERMAN HOLTZ is one of America's leading authorities on consulting and the author of numerous bestselling books on consulting, sales, and marketing, including How to Succeed as an Independent Consultant and The Consultant's Guide to Winning Clients, both published by Wiley. He has been a consultant to IBM, GE, Dun & Bradstreet, and Chrysler, as well as numerous government agencies and nonprofits, including the EPA, OSHA, and the U.S. Postal Service.

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Detalles bibliogr�ficos

T�tulo: Great Promo Pieces: Create Your Own ...
Editorial: Wiley
A�o de publicaci�n: 1988
Encuadernaci�n: Hardcover
Condici�n: Good
Condici�n de la sobrecubierta: No Jacket

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Great Promo Pieces : Create Your Own Brochures, Broadsides, Ads, Flyers and Newsletters That Get Results

Holtz, Herman

Publicado por Wiley & Sons, Incorporated, John, 1991

ISBN 10: 0471632244 ISBN 13: 9780471632245

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Great Promo Pieces : Create Your Own Brochures, Broadsides, Ads, Flyers and Newsletters That Get Results

Holtz, Herman

Publicado por Wiley & Sons, Incorporated, John, 1991

ISBN 10: 0471632244 ISBN 13: 9780471632245

Antiguo o usado Tapa dura Original o primera edici�n

Librería: Better World Books, Mishawaka, IN, Estados Unidos de America

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Great Promo Pieces: Create Your Own Brochures, Broadsides, Ads, Flyers and Newsletters That Get Results

Holtz, Herman

Publicado por Wiley, 1988

ISBN 10: 0471632244 ISBN 13: 9780471632245

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Great Promo Pieces : Create Your Own Brochures, Broadsides, Ads, Flyers & Newsletters that Get Results

Holtz, Herman R.

Publicado por New York, NY, U.S.A.: John Wiley & Sons, Incorporated, 1988, 1988

ISBN 10: 0471632244 ISBN 13: 9780471632245

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Hardcover. Dust Jacket Included. ISBN: 0471632244, hardback, 3rd printing, Fine Minus in Very Good ++ DJ; former company library book with a clear plastic pocket on back pastedown, otherwise no other library markings or stamps, an excellent book on how to prepare great promotional pieces, 8vo., 238 pages., 0.0 0.0 0.0. N� de ref. del art�culo: 06651

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Holtz, Herman"

Publicado por Wiley, 1988

ISBN 10: 0471632244 ISBN 13: 9780471632245

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Publicado por Wiley, 1988

ISBN 10: 0471632244 ISBN 13: 9780471632245

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