Google Tag Manager Developer Guide: Everything you ever wanted to know to launch successfully

Mr Philip Pearce

ISBN 10: 1499622589 ISBN 13: 9781499622584

Editorial: CreateSpace Independent Publishing Platform, 2014

Idioma: Ingl�s

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90 pages. 9.00x6.00x0.22 inches. This item is printed on demand.

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T�tulo

Google Tag Manager Developer Guide: Everything you ever wanted to know to launch successfully

Editor

CreateSpace Independent Publishing Platform

Fecha de publicaci�n

2014

Idioma

Ingl�s

ISBN 10

1499622589

ISBN 13

9781499622584

Encuadernaci�n

Paperback

Estado

Brand New

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Sinopsis

A guide that walks you through the steps needed to install Google Tag Manager correctly. This includes technical & tactical planning, dataLayer naming conventions, quality assurance processes, steps to reduce human errors, IT department on-boarding, security tips and migration checklists.

Acerca del autor

Phil is an independent digital analytics, SEO and PPC consultant based in the UK. Over the past 14 years Phil has been helping clients improve their analytics and search engine marketing through the introduction of new tools and disruptive techniques. “Fail Fast – Succeed Faster” is the motto behind Phil’s approach. Phil is renowned for his in-depth technical skills and the ability to solve business challenges through innovative technological solutions. Prior to going independent, Phil worked for optimisation agency Conversion Works as a Google Analytics and search specialists and several other agencies prior to that. Phil holds a BA in Business Studies from the University of Luton. He is a Google Analytics certified individual and holding search marketing certifications from both search engines (Google and Bing). He has answered over 750 Google Analytics forum questions and is a Top Contributor in the Google Tag Manger community.

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Edward Bowditch Ltd
Exstowe, Exton, Exeter, EX3 0PP, United Kingdom

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