Good Strategy/Bad Strategy: THE BESTSELLING BUSINESS CLASSIC: The Difference and Why It Matters

Richard Rumelt

18.908 valoraciones de Goodreads

Idioma: inglés

Editorial: Profile Books Ltd, United Kingdom, London, 2011

1846684803 / 9781846684807

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Descripción del artículo del vendedor

Even though everyone is talking about it, there is no concept in business today more muddled than 'strategy'. Richard Rumelt, described by McKinsey Quarterly as 'a giant in the field of strategy' and 'strategy's strategist', tackles this problem head-on in a jargon-free explanation of how to develop and take action on strategy, in business, politics and beyond. Rumelt dispels popular misconceptions about strategy - such as confusing it with ambitions, visions or financial goals - by very practically showing that a good strategy focuses on the challenges a business faces, and providing an insightful new approach for overcoming them. His sharp analysis and his brilliant, bold style make his book stand out from its competitors (something that Rumelt himself says is crucial). Rumelt has always challenged dominant thinking, ever since, in 1972, he was the first person to uncover a statistical link between corporate strategy and profitability - and this is his long-awaited tour de force. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

N° de ref. del artículo GOR003529817

Título
Good Strategy/Bad Strategy: THE BESTSELLING BUSINESS CLASSIC: The Difference and Why It Matters
Autor
Richard Rumelt
Editorial
Profile Books Ltd, United Kingdom, London
Año de publicación
2011
Estado
Very Good
Encuadernación
Paperback
Idioma
inglés
ISBN 10
1846684803
ISBN 13
9781846684807
Peso del artículo
440 gramos
Dimensiones
138.0 x 204.0

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