The Gold in the Rings: The People and Events That Transformed the Olympic Games

Idioma: inglés

Editorial: University of Illinois Press, 2020

0252084527 / 9780252084522

Serie: Libro 26 de 30 - Sport and Society

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Descripción del artículo del vendedor

Once a showcase for amateur athletics, the Olympic Games have become a global entertainment colossus powered by corporate sponsorship and professional participation. Stephen R. Wenn and Robert K. Barney offer the inside story of this transformation by examining the far-sighted leadership and decision-making acumen of four International Olympic Committee (IOC) presidents: Avery Brundage, Lord Killanin, Juan Antonio Samaranch, and Jacques Rogge. Blending biography with historical storytelling, the authors explore the evolution of Olympic commercialism from Brundage's uneasy acceptance of television rights fees through the revenue generation strategies that followed the Salt Lake City bid scandal to the present day. Throughout, Wenn and Barney draw on their decades of studying Olympic history to dissect the personalities, conflicts, and controversies behind the Games' embrace of the business of spectacle. Entertaining and expert, The Gold in the Rings maps the Olympics' course from paragon of purity to billion-dollar profits.…

N° de ref. del artículo CIN0252084527G

Título
The Gold in the Rings: The People and Events That Transformed the Olympic Games
Autor
Stephen R Wenn
Editorial
University of Illinois Press
Año de publicación
2020
Estado
Good
Encuadernación
Paperback
Idioma
inglés
ISBN 10
0252084527
ISBN 13
9780252084522
Serie
Libro 26 de 30: Sport and Society

World of Books Inc

Montgomery, IL, Estados Unidos de America

Vendedor de 4 estrellas

Vendedor de AbeBooks desde el 23 de marzo de 2026

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ArtículoDe 4 a 12 días hábilesDe 3 a 6 días hábiles
Primer artículoEUR 0,00EUR 9,67
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