Global Strategy: A Market Creation Approach

Global Strategy: A Market Creation Approach is a groundbreaking textbook that redefines the field of global strategy, shifting the focus from scaling established businesses to creating innovative businesses responding to international market needs. Authors Sali Li and Noman Shaheer equip future multinational leaders with the tools and insights needed to succeed in the rapidly evolving world of global business.

Sali Li is a Professor and Distinguished Research Fellow at the Sonoco International Business Department at the Darla Moore School of Business. Professor Li teaches Global Strategy and Negotiation courses in the MBA, PhD, and Executive Education programs and has received several teaching awards. Professor Li′s current work explores how digital platform ecosystems innovate, iterate, and internationalize. His work has been published or is forthcoming in: the Academy of Management Review, Harvard Business Review, Journal of Business Venturing, Journal of International Business Studies, Journal of Management, Journal of Management Studies, Organization Science, Strategic Management Journal, etc. His research on the internationalization of digital innovation was awarded the Rugman Prize by the Academy of International Business. Professor Li’s research has also won the Lazardis Award for the Journal of Business Venturing’s Best Paper of the Year in 2020, the Temple/AIB Best Paper Award at the Academy of International Business, and the GWU-CIBER Best Paper Award on Emerging Markets at the Academy of Management.  In addition, he also serves as a consulting editor at the Journal of International Business Studies, and an associate editor of the Journal of World Business.

Noman Shaheer is a senior Assistant Professor in international business discipline at the University of Sydney. He received his PhD in international business from Darla Moore School of Business, University of South Carolina and. His dissertation was on the topic of internationalization of digital innovation, which won two of the most prominent dissertation awards in the field of international business, Buckley & Casson AIB Dissertation Award and AOM International Management Division Dissertation Award. His research on digital internationalization has been published in some of the most prominent international business and entrepreneurship journals including Journal of International Business Studies, Harvard Business Review, Journal of Business Venturing, Journal of World Business, Journal of International Marketing, and Journal of International Management. His research has received several promising awards including Journal of Business Venturing Lazaridis Best Paper Award, Temple/AIB Best Paper Award, and Alan M. Rugman Most Promising Scholar award. In addition, he serves as a consulting editor at the Journal of International Business Studies, and Asia Pacific Journal of Management. Noman Shaheer also holds leadership positions in several research organizations. He is the Founding Chair of Digitalization Special Interest Group, Academy of International Business and Chair of Research Methods Committee, International Management Division, Academy of Management. Noman Shaheer has been invited to speak on various forums including United Nations Trade and Development (UNCTAD) Panel on World Investment Report, Journal of International Business Studies Paper Development Workshop, and panels on Writing Award Winning PhD Dissertation.

Noman Shaheer has teaching experience in University of South Carolina and University of Sydney in both undergraduate and postgraduate (Masters) programs. He has been teaching global business course since 2018, which covers core concepts of global business and global strategy. He has also designed a new course, digital globalization, for undergraduate, advanced studies, and Master’s in International Business programs, what he has been teaching since 2021. The course employs business model framework to offer new ideas for conducting international business on the wake of latest technologies. Based on his excellent teaching performance, Noman Shaheer has received University of Sydney Teaching Awards for 5 consecutive semesters from 2021 to 2024.