The Global Market: Developing a Strategy to Manage Across Borders (Jossey-Bass Business & Management)
Quelch,Deshpande
ISBN 10: 0787968579 ISBN 13: 9780787968571
Editorial: John Wiley & Sons, 2004
Usado
Hardcover
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Descripción
Descripción:
The Global Market: Developing a Strategy to Manage Across Borders (Jossey-Bass Business & Management) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . N° de ref. del artículo 7719-9780787968571
Sinopsis:
The twin forces of ideological change and the technology revolution make globalization the single most important issue facing executives today. But many companies who have developed a presence in the global market now face the challenges inherent in creating a multinational presence with the demands of the "unglobal consumer" who does not have a "one size fits all" need. Here, HBS Professors John Quelch and Deshpande bring together 13 Harvard Business School professors to discuss these and other problems and benefits encountered by executives in global markets. Topics to be discussed include: operating costs of global advertising and marketing services, global product standards; managing global supply chains; global account management; global brands; global knowledge sharing and performance drivers; managing global customers; and social marketing for global economic development.
Acerca del autor: John A. Quelch is senior associate dean and Lincoln Filene Professor of Business Administration at Harvard Business School. Between 1998 and 2001 he was dean of London Business School. Quelch is the author or coauthor of sixteen books.
Rohit Deshpandeé is Sebastian S. Kresge Professor of Marketing at Harvard Business School. His primary research interest concerns the impact of corporate culture on global marketing strategy.
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Detalles bibliográficos
Título: The Global Market: Developing a Strategy to ...
Editorial: John Wiley & Sons
Año de publicación: 2004
Encuadernación: Hardcover
Condición: Very Good