Glass Jaw: A Manifesto for Defending Fragile Reputations in an Age of Instant Scandal. Este artículo no está disponible.Glass Jaw: A Manifesto for Defending Fragile Reputations in an Age of Instant Scandal

In an age when scandal can destroy a company's brand or anyone's reputation in an instant-GLASS JAW is an Art of War guide to modern crisis management.

In boxing terms, a tough-looking fighter who can't take a punch is said to have a "glass jaw," and so it is these days with targets of controversy. Down the rabbit hole of scandal, the weak are strong and the strong are weak. Just consider this slate of recent reputational body blows: Toyota, Susan G. Komen, Paula Deen, Tiger Woods, Joe Paterno, BP, the Duke Lacrosse players, Lance Armstrong, and Anthony Weiner. GLASS JAW is a manifesto for these times, written by crisis management veteran Eric Dezenhall, who has spent three decades dealing with some of the most intense controversies, both known and . . . handled with discretion.

In the current digital age, the fundamental nature of controversy is viral, rendering once-mighty organizations and individuals powerless against scandal. In GLASS JAW, Dezenhall analyzes scandal and demystifies the paper tiger "spin" industry, offering lessons, corrective measures, and counterintuitive insights, such as:

• How there really is no "getting ahead" of a bad story (and other clichés from the media)
• The perils of navigating the "Fiasco Vortex"
• The art (and transaction) of the public apology
• Why a crisis is not an opportunity
• The Nixon Fallacy: if only he had just said "I screwed up," the whole thing would have gone away (not a chance)
• How you are the enemy: the self-sabotage of selfies, tweets, emailing before thinking, technology creep, the privacy vacuum, and the industrialization of leaking.

From the boardroom to the parenting messaging board, scandals erupt every day. GLASS JAW explains this changing nature of controversy and offers readers counterpunches to best protect themselves.

Eric Dezenhall is the founder and CEO of Dezenhall Resources, Ltd., one of the nation's leading crisis management firms. He is also a published author of fiction and nonfiction books, a frequent media commentator, and a sought-after speaker. Eric has written numerous articles written on damage control in publications including the New York Times, Washington Post, Wall Street Journal, Los Angeles Times, New Republic, Daily Beast, Daily Caller, Ethical Corporation and Huffington Post. He co-produced a documentary on organized crime for the Discovery Channel and appears as an organized crime historian in forums including the History Channel. He is a graduate of Dartmouth College. He lives near Washington, D.C., with his wife and two children.