Generative AI for Business Analytics and Strategic Decision Making in Service Industry

Generative AI is transforming industries by enhancing how businesses analyze data, generate content, and automate complex processes. Its ability to produce diverse, high-quality outputs in areas like marketing, customer engagement, and software development is reshaping productivity and innovation. By leveraging advanced models such as GANs and Transformers, organizations can unlock new insights, streamline decision-making, and personalize services at scale. Generative AI also plays a crucial role in detecting errors, managing knowledge, and mitigating harmful content, contributing to safer and more efficient digital environments. This technology not only accelerates growth but also democratizes access to powerful tools, fostering creativity and problem-solving across sectors. Generative AI for Business Analytics and Strategic Decision Making in Service Industry provides a comprehensive exploration of how generative AI techniques can revolutionize business intelligence and data analytics practices. It offers a detailed examination of innovative algorithms, methodologies, and tools for leveraging generative AI to extract actionable insights, drive innovation, and enhance decision-making processes within the service industry. Covering topics such as big data, generative adversarial networks (GANs), and productivity management, this book is an excellent resource for students, academicians, industry professionals, researchers, managers, and more.

Anita Venaik has a Ph.D. in computer science from Shillong University. She has done her master’s in computer Sc and PGDCA in Information Technology She is also PGDIM in Management. She was more than 27 years of experience in Industry, Academia and Research. Dr. Venaik Has contributed several Projects of APJ Pathshala under Ministry of HR Govt of India. Authored 40 Research papers for Scopus, WOS, ABDC, Taylor and Fransis, IGI Global. Dr. Venaik is having 3 patents and 10 copyrights to her credit. She has authored 10 Text books in the area of computer sc. She is author of 1 Scopus Indexed Book. Author of Four edited books She has her 10 reputed cases published in Case Centre UK. Dr. Venaik is Editor of Bi-Annual journal on Environment “Amity Journal of Energy and Environment studies “and has produced 8 Volumes successfully. Dr. Venaik has worked in Common wealth Universities in India and Abroad. She has served as consultant in Coca-Cola and several corporate houses and has initiated several projects in the organisations. Her areas of Research Interest are AI, ML, Big data, Business Analytics, Block chain Technology, IOT, Software Engineering, Agile Technologies, Business Process Engineering, Cyber security & Cyber Warfare. She is actively involved in various community Based work for upliftment of girl child and working tirelessly for special children of the country. She has conducted various IT Forums, workshops and conference in National and International Repute.

Vijit Chaturvedi is serving as Professor at Amity University Noida, she has 21 years of experience in Strategic management and human psychology-based organization interventions. 11 research scholars have completed PhD under her guidance in HR,IT,IPR and talent management. She has authored 7 books and wrote more than 100 research papers out of which 35+ are in international database like SCOPUS, ABDC, Web of Science etc. She has presented at both National and International conferences and has been awarded best Research paper from institutes of repute like IIM A, Association of management schools, Amity University Gwalior, Indian Society for Training and Development, Symbiosis University to name a few, She has been conferred with Best Researcher award and also best Academician award. She has to her credit 3 copyrights. She also has been active in consulting areas and has conducted several MDP in public sector undertaking like IOCL, Apollo hospitals, NHPC, NTPI, CFAI,KRIBHCO, Election Commission, NCPCR, NCW etc. FCI to name some major organization.

Sanjay Saproo, Professional Experience Clinical & Product Director Asia Pacific Siare Engineering Group, Italy 2020 - Present Chairman and Founder Indian Patient Safety Organization 2017 - Present Director South Asia Hamilton Medical AG, Switzerland 2007 - 2020 Education One-year Fellowship in Patient Safety American Hospital Association, Chicago 2013 - 2014 Ph.D. in Management of Healthcare Supply Chain for Reducing Mortality and Cost to Improve Patient Care and Safety Amity University, Noida, NCR Delhi, India 2009 - 2012 Master of Science in Laser Physics Kurukshetra University 1993 - 1995 Professional Memberships Faculty & Member, Indian Society of Critical Care Medicine (ISCCM) Singapore Critical Care Society Critical Care Society UK Confederation of Indian Industry (CII) International Consortium for Health Outcomes Measurement (ICHA) Quality Council of India (QCI) American Hospital Association (AHA), USA Sanjay Saproo 34 Reliance Way Oxford OX4 2FU United Kingdom Mobile +44 7368553845 E mail drsanjaysaproo7@gmail.com Institute for Healthcare Improvement (IHI), USA UK India Business Council London Federation of Indian Chambers of Commerce & Industry (FICCI) Oxford Innovation Centre Oxfordshire Local Enterprise Partnership (OXLEP) Publications 20+ publications. 5 international publications. Books Published "Patient Safety and Medical Error: A Double-Edged Sword" "Quality and Safety in Critical Care Medicine" Co-Guided Doctoral Research Projects In collaboration with several PhD candidates Area of Interest in Patient Safety Medical Technology Innovation in healthcare Artificial Intelligence Human Factor Engineering Medical Errors TEAM Steps Critical Care ICU Management Designing and Testing of Protocols Teamwork and Communication Volume vs Value Education and Training

Prof. (Dr.) Sanjeev Bansal Profession & Designation : Educationist, Dean Faculty of Management Studies & Director Amity Business School Date of Birth: 18th December, 1967 Years with Firm/entity: 14 years Nationality: Indian Membership in Professional Societies: Life Member of “Indian Science Congress Association Life Time Achievement Award by Gyan Bharti Institute of Technology(GBIT) and Smart Institute of Banking Insurance and Finance ( SIBF ) Dr. Sarvepalli Radhakrishnan Life Time Achievement National Award by IRDP Life Member of “Indian Mathematical Society” Life Member of “International Indian Statistical Association” Honorary member of Culture & Sports Committee of PHD Chamber Stakeholder of “Indian Patient Safety Organisation” Senior Advisor (Honorary) of World Association for small and medium enterprises (WASME) Representing Institute as member of All India Management Association (AIMA), Associations of Indian Management Schools (AIMS), Retail Association of India (RAI), TIE, NEN Representing Institute as member of CII, FICCI, ASSOCHAM, PhD Chamber of Commerce,NHRDN,SHRM, Global Network Associated with RMAI association network Member of Selection Committee of CAS, Jamia Millia Islamia from 2017 Fortunate to Visit and interact with eminent professors of some prestigious Universities and Business schools abroad including “Wharton Business School”, University of Pennsylvania, Harvard Business School, New York poly University etc Member of Selection Committee of Faculty of Management Studies from 2012 Member of Academic Council of Amity University Uttar Pradesh since 2010 Member of University Research Council of Amity University Uttar Pradesh since 2018 Member of University IQAC since 2015 Domain coordinator of Management Domain consisting of 7 Institutes and 28 management streams since 2014 Chairperson of Faculty Research Council of Management domain Chairperson of Departmental Research Committee of Amity Business school and Amity Institute of Competitive Intelligence and strategic Management Chairperson of Student Research Committees of Amity Business school Chairperson, Board of Studies o Amity Business School o CII school of Logistics o Amity Institute of Competitive intelligence and strategic Management Member of Board Of studies o Amity School of NRSD o Amity School of Pharmacy and hospital Administration o Amity Institute of Public Health Member of Departmental Research Committee of Amity Institute of Travel & Tourism (AITT), Amity Institute of Communication (AIC), Amity School of Insurance, Banking and Actuarial Science(ASIBAS),Amity School Of Hospitality(ASH) Certified evaluator Of Indian Angel Network. Evaluated Business plans for following companies for “Power of Ideas by Economics Times”  Clearock manufactures and warehouses  “End to End Solution “for all Stone requirements  Value3 IT Solutions Pvt Limited Detailed Tasks Assigned: Brief CV attached Key Qualifications: Experience of 30+years on teaching of different subjects related to field of Decision Sciences & Management including conduct of training, workshop, projects, Seminar, Conference and administrative experience also (Brief CV attached) Education: Name of University Degree Passed Year Specialization JMI, New Delhi Graduation 1987 B.Sc JMI, New Delhi Post Graduation 1989 M.Sc JMI, New Delhi Ph.D 1993 Mathematics CVU, Tonga D.Litt. 2017 Management Employment Record: Working with Amity Business School, Amity University Uttar Pradesh since 6.5.2006 Languages: Name of Language Speaking Reading Writing English Excellent Excellent Excellent Hindi Excellent Excellent Excellent Punjabi Good Good Fair