Gender Commerce. Past development and new technologies in online marketing to influence customers' buying behavior

Idioma: inglés

Editorial: GRIN Verlag, GRIN Verlag Mai 2017, 2017

3668445672 / 9783668445673

  • Tapa blanda
  • Nuevo
Ver todos los detalles

Librería: Wegmann1855, Zwiesel, AlemaniaWegmann1855

Vendedor de 5 estrellas

Vendedor de AbeBooks desde el 2 de junio de 2022

Tapa blanda

Condición: Nuevo

EUR 42,95

Envío por EUR 25,95 
Se envía de Alemania a Estados Unidos de America

Cantidad disponible: 1 disponible

Añadir al carrito
Devoluciones gratuitas de 30 días

Descripción del artículo del vendedor

Neuware -Bachelor Thesis from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, University of Frankfurt (Main), language: English, abstract: Gender marketing as a new holistic marketing approach has been intensely discussed over the last couple of years. At the first glance it can surely appear discriminating to differentiate customers by gender, but the genuine intention of gender marketing is to accept and appreciate both genders as they are and develop products according to their gender specific needs. Therefore, it is important to understand that by talking about gender it does not imply talking about fixed roles of males and females in society. Those roles have changed significantly over the last decades and are expected to continue changing over upcoming years. It rather means taking gender specific needs, wishes and characteristics in consideration while developing products and company strategies in order to achieve long-term success and customer loyalty.But why is this even relevant Women have been buying products anyway, right Certainly, women have been buying products without a gender specific approach already. However, the truth is that our markets are saturated and the flood of information customers are confronted with everyday exceeds their cognitive ability. This itself shows the importance of tailoring products as well as communication strategies to customers¿ needs. Additionally, as mentioned above, social statuses of men and women have been changing continuously. As a result of women¿s access to higher education, better careers and with that higher incomes independence of women has enhanced over time.Even if women already have a strong purchasing power, it has not reached its full potential, yet. What also comes along with being independent and earning own money, is making ones own decisions. Women and men differ in their general decision making process and buying behavior. Thinking of women already buying products, which do not perfectly fit their needs, in an environment (either offline or online) they do not feel completely comfortable in, it can lead to an enormous competitive advantage to adjust product and selling strategies to your customers¿ needs.Transferring this to e-commerce and buying behavior online, there are significant differences between male and female throughout the decision making process that draw companies¿ attention in order to optimize communication strategies and product development.…

N° de ref. del artículo 9783668445673

Título
Gender Commerce. Past development and new technologies in online marketing to influence customers' buying behavior
Autor
Viviane Dorp
Editorial
GRIN Verlag, GRIN Verlag Mai 2017
Año de publicación
2017
Estado
Neu
Encuadernación
Taschenbuch
Idioma
inglés
ISBN 10
3668445672
ISBN 13
9783668445673
Peso del artículo
124 gramos
Dimensiones
210x148x6 mm

Wegmann1855

Zwiesel, Alemania

Vendedor de 5 estrellas

Vendedor de AbeBooks desde el 2 de junio de 2022

Tarifas de envío de Alemania a Estados Unidos de America

ArtículoDe 9 a 30 días hábilesDe 8 a 14 días hábiles
Primer artículoEUR 25,95EUR 32,95
Los plazos de entrega los establecen los vendedores y varían según el transportista y la ubicación. Los pedidos que pasan por la aduana pueden sufrir retrasos y los compradores son responsables de los aranceles o tarifas asociadas. Los vendedores pueden ponerse en contacto con usted en relación con cargos adicionales para cubrir cualquier aumento en los costes de envío de los artículos.

Métodos de pago

  • Visa
  • Mastercard
  • American Express
  • Carte Bleue
  • Apple Pay
  • Google Pay
  • Cheque
  • Efectivo
  • Giro bancario
  • Pago contra reembolso
  • PayPal

Descripción de la tienda

Die Schreibwaren sind im Büro, in der Schule und Zuhause allgegenwärtig und auch im Computerzeitalter nicht aus dem Alltag wegzudenken. Schreibwaren Wegmann ist Ihr Online Shop für Bürobedarf und Schulbedarf, der das ganze Sortiment an Büromaterial und Schulsachen zu günstigen Preisen online zu kaufen bietet. In unserem ständig wachsendem Angebot im Online Shop führen wir derzeit viele tausend Büroartikel, alles rund um die Schule, Bürotechnik, Büroeinrichtung bis hin zu ausgefallenen Geschenkartikeln und Postkarten, originell oder regional aus der Region Bayerischer Wald, Böhmerwald, Arberland und Zwiesel. Schreibwaren Wegmann ist Ihr Schreibwarengeschäft. Besuchen Sie uns gerne auch persönlich in unserem Schreibwarenladen in Zwiesel am Stadtplatz 6. Wir heißen Sie herzlich willkommen. Unsere Öffnungszeiten im Schreibwarengeschäft: Montag - Freitag : 07.30 - 19.00 Uhr, Samstag 07.30 - 16.00 Uhr. Und natürlich rund um die Uhr, 24/7, im Schreibwaren Online Shop.…

Información empresarial del vendedor

Metz Wegmann GmbH

Waldbahnstraße 94
Zwiesel, Alemania 94227