The Future of Purpose-Driven Branding: Signature Programs That Impact & Inspire Both Business and Society 0.85. N� de ref. del art�culo BBS-9781631959882

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T�tulo: The Future of Purpose-Driven Branding: ...

Editorial: Morgan James Publishing 10/4/2022

A�o de publicaci�n: 2022

Encuadernaci�n: Paperback or Softback

Condici�n: New

Tipo de libro: Book

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Sinopsis:

The Future of Purpose-Driven Branding is an essential resources for businesses seeking to create signature social programs that truly impact, communicate a firm's social effort, and advance their business.

Acerca del autor:

Hailed the “Father of Modern Branding,” David Aaker is Vice Chairman of Prophet―a consultancy that helps clients unlock uncommon growth in the face of disruption―and the creator of the Aaker Model™. Aaker has written eighteen books that address elements of branding and innovation in business, providing essential resources such as Aaker on Branding, Building Strong Brands, and Creating Signature Stories. Outside of his published works, Aaker’s writing can be found on Prophet’s blog, where he shares timely business topics with thousands of readers. He currently resides near San Francisco, California.

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