Fundyour Cause with Direct Mail: Secrets of Successful Direct Mail Fund Raising
Idioma: inglés
Editorial: Jameson Books, Inc., 2017
- Tapa blanda
- Usado
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de AmericaThriftBooks-Atlanta
Vendedor de AbeBooks desde 24 de marzo de 2009
Condición: Usado - Bueno
EUR 6,55
Cantidad disponible: 1 disponibles
Añadir al carritoDescripción del artículo del vendedor
May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
N° de ref. del artículo G0915463962I4N00
- Título
- Fundyour Cause with Direct Mail: Secrets of Successful Direct Mail Fund Raising
- Autor
- Hart, Benjamin
- Editorial
- Jameson Books, Inc.
- Año de publicación
- 2017
- Estado
- Very Good
- Sobrecubierta
- No Jacket
- Encuadernación
- Paperback
- Idioma
- inglés
- ISBN 10
- 0915463962
- ISBN 13
- 9780915463961
- Peso del artículo
- 1 libra
This is the most complete guide ever written on direct mail fundraising. The author is Ben Hart, whose direct mail programs have raised nearly a billion dollars for scores of non-profit organizations.
But Hart's insights and secrets to profitable direct mail fundraising will work just as well for businesses and for-profit commercial enterprises.
According to Hart, the three important rules for success in marketing through the mail are these: Make sure 1) that you are writing to the right people, that is, that you have compiled the right list; 2) that your letters come across as a personal communication from one person to another; and 3) that you are writing about what your reader is interested in, not what you, the writer, are interested in.
Hart's book is chock full of rules, tips and axioms for effective letter writing, list selection, database management and the design and production of mailings that will help ensure the success of your direct mail marketing campaign. Anyone who is involved in direct mail marketing on any level should be required read Hart's book at least once a year.
"Ben Hart is absolutely the best in the business. His direct mail campaigns have single-handedly turned many floundering organizations into multi-million dollar powerhouses. Ben's book is packed full of strategies, rules, methods and tips that will profit direct mail experts and beginners alike."
- Steven Loflin, Executive Director, National Association of Collegiate Scholars (which has 600,000 members).
“Sinopsis” puede pertenecer a otra edición de este título.
Críticas
"Absolutely the best in the business"
"Ben Hart is absolutely the best in the business. His direct mail
campaigns have single handedly turned many floundering organizations
into multi-million dollar powerhouses. Ben's book is packed full of
strategies, rules, methods and tips that will profit direct mail experts
and beginners alike."
--Steve Loflin, Executive Director, National Association of
Collegiate Scholars, which has 600,000 members
"One of the true masters"
"The dirty little secret of direct mail is that you can count the true masters
of the game on two hands and still have several fingers left over. These are
the giants who produce the huge results over and over again. Ben Hart is
one of the true masters. He's the guy the others are always studying and
trying to 'steal smart' from. When you read this book you are learning a
lifetime of success secrets from the very best in the business."
--Richard Rossi, Co-Founder, Envision EMI, Inc., Vienna, Virginia.
Creator and marketer of educational programs that enroll 50,000
participants every year with annual revenue of more than
$70,000,000 generated by direct mail
"One of the creative giants"
"Ben Hart is one of the creative giants in direct mail today. I have personally
sent Ben to number of my largest clients to help them improve
their direct mail programs. Each one has thanked me because Ben's
packages have consistently beaten their controls."
--Glen Thomas, Co-owner, RST Marketing, Forest, Virginia.
Creator and producer of high-end, highly personalized direct
mail packages
"Read Ben's book immediately"
"Anyone who has anything to do with the direct mail business--novice or
long time professional--should read Ben's book immediately, and then
again every year."
--Richard Riggs, President, Barton-Cotton, Baltimore, Maryland,
Mails 500,000,000 direct mail fundraising and marketing letters a
year
“Acerca de” puede pertenecer a otra edición de este título.
ThriftBooks-Atlanta
AUSTELL, GA, Estados Unidos de America
Vendedor de AbeBooks desde 24 de marzo de 2009
Tarifas de envío en Estados Unidos de America
| Artículo | De 4 a 8 días hábiles | De 4 a 8 días hábiles |
|---|---|---|
| Primer artículo | EUR 0,00 | EUR 0,00 |
Métodos de pago
Descripción de la tienda
ThriftBooks is a fully independent seller of used books, having sold more than 160 million used and new books since we started in 2003. Each quality used book is sorted, graded, shelved and shipped by hand by our team of dedicated employees in our seven warehouses across the US. We have the best selection of books, in the right condition and format, at everyday low prices. We also have a dedicated, US-based Customer Service team, ranked in the top three by Newsweek for Best Customer Service in 2018 and 2019, so you can shop with confidence. We support and invest in our employees, appreciate and value our customers, and truly believe in the power of the written word to educate, energize, and engage readers of all ages and interests.…
Información empresarial del vendedor
Thrift Books Global, LLC
18300 Cascade Ave S, Ste 150
Seattle, WA Estados Unidos de America 98188
Condiciones de venta
We guarantee the condition of every book as it's described
on the Abebooks website. If you're dissatisfied with your
purchase (Incorrect Book/Not as Described/Damaged) or if the
order hasn't arrived, you're eligible for a refund within 30
days of the estimated delivery date. If you've changed your
mind about a book that you've ordered, please use the "Ask
bookseller a question link to contact us" and we'll respond
as soon as possible.
Derecho al desistimiento
Si es un consumidor, puede rescindir el contrato de acuerdo con lo siguiente. Por consumidor se entiende cualquier persona física que actúe con fines ajenos a su actividad comercial, empresarial, oficio o profesión.
Información sobre el derecho de desistimiento
Derecho legal de desistimiento
Tiene derecho a rescindir este contrato en un plazo de 14 días sin dar ningún motivo.
El periodo de desistimiento vencerá a los 14 días desde que usted, o un tercero que no sea el transportista e indicado por usted, adquiera la posesión física del último bien o del último lote o pieza.
Para ejercer el derecho de desistimiento, complete de forma electrónica y envíe una declaración clara en nuestro sitio web, desde "Mis compras" en "Mi cuenta". Le enviaremos sin demora un acuse de recibo de dicho desistimiento a través de un soporte duradero (por ejemplo, por correo electrónico).
Para cumplir con el plazo de desistimiento, basta con que envíe su comunicación relativa al ejercicio del derecho de desistimiento antes de que venza el periodo de desistimiento.
Efectos del desistimiento
Si rescinde este contrato, le reembolsaremos todos los pagos que hayamos recibido de usted, incluidos los gastos de envío (excepto los gastos adicionales que surjan si elige un tipo de envío que no sea el tipo de envío estándar más económico que ofrecemos).
Podemos hacer una deducción del reembolso por la pérdida de valor de cualquier bien suministrado, si la pérdida es el resultado de una manipulación innecesaria por su parte.
Efectuaremos el reembolso sin demoras indebidas y, a más tardar, 14 días después de que se nos informe de su decisión de rescindir este contrato.
Efectuaremos el reembolso utilizando el mismo medio de pago que utilizó para la transacción inicial, a menos que haya acordado expresamente lo contrario; en cualquier caso, no incurrirá en ningún cargo como resultado de dicho reembolso.
Podremos retener el reembolso hasta que hayamos recibido los bienes o hasta que nos haya presentado una prueba de que los ha devuelto, lo que ocurra primero.
Deberá devolver los bienes o entregarlos a ThriftBooks-Atlanta, Dallas, Texas, U.S.A., sin demoras indebidas y, en cualquier caso, en un plazo máximo de 14 días a partir del día en que nos comunique su desistimiento del presente contrato. El plazo se cumple si devuelve la mercancía antes de que venza el periodo de 14 días. Tendrá que asumir los gastos directos de devolución de los bienes. Usted solo es responsable de la disminución del valor de los bienes como resultado de una manipulación distinta a la necesaria para establecer la naturaleza, las características y el funcionamiento de los bienes.
Excepciones al derecho de desistimiento
El derecho de desistimiento no se aplica a lo siguiente:
- La entrega de periódicos, diarios o revistas, con la excepción de los contratos de suscripción; y
- El suministro de contenido digital que no se proporcione en un soporte tangible (por ejemplo, en un CD o DVD) si, al hacer el pedido, aceptó que podíamos empezar a entregarlo y que no podría desistir una vez iniciada la entrega.
Condiciones de envío
All domestic Standard and Expedited shipments are distributed from our warehouses by OSM, then handed off to the USPS for final delivery.
2-Day Shipping is delivered by FedEx, which does not deliver to PO boxes.
International shipments are tendered to the local postal service in the destination country for final delivery – we do not use courier services for international deliveries.