Friction: Passion Brands in the Age of Disruption. Este artículo no está disponible.
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Idioma: inglés
Editorial: powerHouse Books, 2017
- Tapa dura
- Usado
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May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
N° de ref. del artículo G1576878368I4N00
- Título
- Friction: Passion Brands in the Age of Disruption
- Autor
- Rosenblum, Jeff; Berg, Jordan
- Editorial
- powerHouse Books
- Año de publicación
- 2017
- Estado
- Very Good
- Sobrecubierta
- No Jacket
- Encuadernación
- Hardcover
- Idioma
- inglés
- ISBN 10
- 1576878368
- ISBN 13
- 9781576878361
- Peso del artículo
- 2,28 libras
Every industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake.
Brands know a new approach is needed. But most don’t realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements.
Friction argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth.
The authors of Friction have worked on some of the industry's most innovative assignments for the world’s most successful brands. This groundbreaking book reveals how corporations can divorce themselves from legacy business models to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that empowers its customers. A brand that dominates the competition.
Brands know a new approach is needed. But most don’t realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements.
Friction argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth.
The authors of Friction have worked on some of the industry's most innovative assignments for the world’s most successful brands. This groundbreaking book reveals how corporations can divorce themselves from legacy business models to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that empowers its customers. A brand that dominates the competition.
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Acerca del autor
Jeff Rosenblum and Jordan Berg are agency founders, documentary filmmakers, and industry disruptors.
As the Founding Partners of a revolutionary marketing agency called Questus, they have worked with some of the world’s most influential brands including American Express, Apple, Capital One, Discovery Channel, Disney, Driscoll’s, Ford, ESPN, General Mills, Marriott, Suzuki, The NFL, Universal, and Verizon.
They wrote and directed The Naked Brand, a groundbreaking documentary about the advertising revolution, and have won some of the marketing industry’s most prestigious awards.
As the Founding Partners of a revolutionary marketing agency called Questus, they have worked with some of the world’s most influential brands including American Express, Apple, Capital One, Discovery Channel, Disney, Driscoll’s, Ford, ESPN, General Mills, Marriott, Suzuki, The NFL, Universal, and Verizon.
They wrote and directed The Naked Brand, a groundbreaking documentary about the advertising revolution, and have won some of the marketing industry’s most prestigious awards.
“Acerca de” puede pertenecer a otra edición de este título.
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