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Detalles bibliogr�ficos

T�tulo: Framework for Marketing Management: WITH Global Marketing, a Decision-oriented Approach AND The Marketing Plan Handbook
Editor: Prentice Hall
Fecha de publicaci�n: 2007
Idioma: Ingl�s
ISBN 10: 1405888199
ISBN 13: 9781405888196
Encuadernaci�n: Encuadernaci�n de tapa blanda
Estado: Like New

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Sinopsis

Framework for Marketing Management, 3/e Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in. Global Marketing: A Decision-Orientated Approach, 4/e Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world. Extensive coverage of hot topics such as blue ocean strategy; celebrity branding; brand piracy; and viral marketing. The Marketing Plan Handbook, 3/e Wood, 3/e is the only planning handbook that guides students through the step-by-step creation of a customized marketing plan while offering Palo Alto's Marketing PlanPro (a commercial software) to aid in the process.

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Phatpocket Limited is a world class secondhand bookstore located in the Hertfordshire countryside in the United Kingdom. We specialize in textbooks across an enormous variety of subjects. We aim to provide a low cost source of high quality textbooks to the academic community. We also have a sizable collection of rare and collectible books. We are dedicated to providing our customers with the highest standard of customer service in the bookselling business.Phatpocket Limited is registered in England and Wales: No. 04924751.

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