Fostering innovation in a large organization. Using the ambidexterity approach

Idioma: inglés

Editorial: GRIN Verlag Jan 2020, 2020

3346058921 / 9783346058928

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Librería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, AlemaniaBuchWeltWeit Ludwig Meier e.K.

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This item is printed on demand - it takes 3-4 days longer - Neuware -Seminar paper from the year 2019 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, TU Dortmund, course: Organization of Innovation, language: English, abstract: Successful organizations often have developed several core competencies in order to outstand competitors. In a stable environment it is high likely that organizations only focus on further improving and developing the core competencies that help them to get into this comfortable situation. With this approach one could remain the market leader in such a relatively stable environment. This might have been the case in the past, but it is not the way we see the environment in the last centuries. The competitive business environment has fundamentally changed. With the globalization of markets, rapid technological change, shortening of product life cycles, and increasing aggressiveness of competitors, organizations have to face these changes (Volberda, 1996). It is not sufficient to only improve competencies one is already good at. Organizations must also explore in emerging business fields, test new products and experiment new procedures. Organizing a company in a way so that some employees are working on exploitation and others on exploration at the same is therefore a challenging balancing act. The approach of managing this balancing act of exploration and ex- ploitation is called organizational ambidexterity (O'Reilly & Tushman, 2004). This seminar paper will deal with this concept and answers the following question: How organizations use ambidextrous design to ensure innovation First, the concept organizational ambidexterity will be defined, and its five different literature streams presented. In addition to that, characteristics for organizations succeeding at this approach and possible implementation strategies will be discussed. Afterwards the methodological approach for the case study will be explained. The case study itself with a short company presentation of the Dr. Ing. h.c. F. Porsche AG and its findings cover chapter four. The conclusion in the last part will discuss the findings and give an overall summary with answering the research question. 24 pp. Englisch.…

N° de ref. del artículo 9783346058928

Título
Fostering innovation in a large organization. Using the ambidexterity approach
Autor
Benjamin Keil
Editorial
GRIN Verlag Jan 2020
Año de publicación
2020
Estado
Neu
Encuadernación
Taschenbuch
Idioma
inglés
ISBN 10
3346058921
ISBN 13
9783346058928
Peso del artículo
51 gramos
Dimensiones
210x148x3 mm

BuchWeltWeit Ludwig Meier e.K.

Bergisch Gladbach, Alemania

Vendedor de 5 estrellas

Vendedor de IberLibro desde 11 de enero de 2012

Tarifas de envío de Alemania a Estados Unidos de America

ArtículoDe 5 a 15 días hábilesDe 5 a 15 días hábiles
Primer artículoEUR 23,00EUR 23,00
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BuchWeltWeit Ludwig Meier e.K.

Alemania