Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (Fourth Edition)
Idioma: inglés
Editorial: Wren's Gate, 2025
- Tapa blanda
- Usado
Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de AmericaWorld of Books (was SecondSale)
Vendedor de IberLibro desde 20 de diciembre de 2007
Condición: Usado - Aceptable
EUR 26,34
Cantidad disponible: 20 disponibles
Añadir al carritoDescripción del artículo del vendedor
In this magical, romantic book, the second in the series of The Unforgettables, the story of Ivy and Fox continues in contemporary times, while at the same time flashing back to previous generations of gypsies, circus performers, and vaudevillians. In Book One of the series, Ruby and Sal, Ivy had been taking notes from her 102-year- old great grandmother in order to write a book about Ruby's life. Little did she know that while learning about secrets her great-grandmother held, Ivy would reveal mysteries that she would need to solve before moving on with her own life. Centered around West Michigan where vaudevillians used to summer in the 1920s and 1930s, Maisy and Max is the mystical tale of a love story which is woven through a time that was filled with passionate love and agonizing trials. It then circles back to 2017 where we last left Ivy and Fox, miserable and aching for each other. In the past, each generation has held its secrets, but Ivy's secret may be the most powerful one of all and could possibly hurt the man she loves. Unbeknownst to Ivy, Fox also has a secret of his own that he has been holding close, and once revealed, he could lose all that he holds dear.…
N° de ref. del artículo 00107530437
- Título
- Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (Fourth Edition)
- Autor
- Doug Mckenzie-Mohr
- Editorial
- Wren's Gate
- Año de publicación
- 2025
- Estado
- Good
- Encuadernación
- Paperback
- Idioma
- inglés
- ISBN 10
- 1069168300
- ISBN 13
- 9781069168306
You will learn:
- Why most environmental programs fail to change behavior,
- How to select the most important environmental behaviors to target,
- How to uncover why people don’t adopt environmental behaviors and how, by utilizing knowledge from the behavioral sciences, you can encourage their adoption,
- How to pilot test programs to ensure that they work effectively before being broadly delivered,
- How to encourage an organization to utilize best practices in delivering environmental programs.
Reviews:
More than a book, McKenzie-Mohr and Tabanico have given us a complete system for designing effective environmental programs. Solidly grounded in research and extensively field-tested in community programs, the tools described in this book can be applied to improve the effectiveness of any environmental program. Simply put, if you work on environmental issues, this book is indispensable. Dr. Clara Dolderman, Environmental Psychologist
Fostering Sustainable Behavior breaks down the mechanics of how to build effective, long-lasting behavior change, demystifying each step in practical and applicable ways. Whether you're new to the field or an expert, this is THE manual to guide you through improving your program's approach and outcomes. Dr. Edith de Guzman, University of California
This new edition provides the best program I have seen for marketing and achieving sustainability. It provides the theory, the steps, and the tools for protecting and enhancing our living environment. I hope this book receives the widest readership. Dr. Philip Kotler, Northwestern University
Fostering Sustainable Behavior is a must-read for anyone hoping to achieve actual behavior change, as well as for anyone teaching the psychology of behavior change. The concepts presented in this book have revolutionized my work as a scholar and an activist. Dr. Cynthia McPherson Frantz, Oberlin College
Fostering Sustainable Behavior should be required reading for anyone who develops or manages an environmental program. Dr. Wesley Schultz, Claremont Graduate School
Fostering Sustainable Behavior is a “must read” for anyone interested in improving the impact of community-based behavior change programs. Students and professionals alike find McKenzie-Mohr and Tabanico’s practical, evidence-based advice both easy to grasp and easy to implement. Dr. Edward Maibach, George Mason University
McKenzie-Mohr and Tabanico's methods for applying behavioral science and psychology to real-world environmental challenges are unparalleled. Their work connects theory to action in ways that are practical, and that spark tangible results. I have relied on their methods many times in my work, and I highly recommend them for anyone working toward a more sustainable future. Dr. Reuven Sussman, ACEEE
“Sinopsis” puede pertenecer a otra edición de este título.
Acerca del autor
Jennifer Tabanico owns and operates Action Research, a firm that specializes in applying the community-based social marketing framework to a wide range of environmental behavior changes, including those impacting water, air quality, biodiversity, waste, and climate. For over twenty years, she has worked with federal, state, and local government agencies, private companies, and community organizations across the globe. Her work has been published in the Journal of Environmental Psychology, Social Influence, Energy, and Social Marketing Quarterly. She has also contributed chapters to books on hazardous waste management, social marketing, and producer responsibility. Since 2016, Jennifer has served as an instructor for the Behavior Change and Sustainability and Sustainable Business Practices Certificate Programs at the University of California San Diego (UCSD) Extended Studies. She has an MA in Experimental Psychology from California State University, San Marcos.
“Acerca de” puede pertenecer a otra edición de este título.
World of Books (was SecondSale)
Montgomery, IL, Estados Unidos de America
Vendedor de IberLibro desde 20 de diciembre de 2007
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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …
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