No Forms. No Spam. No Cold Calls.: The Next Generation of Account-Based Sales and Marketing

Latan? Conant

168 valoraciones de Goodreads

Idioma: inglés

Editorial: Wiley, 2022

1119982871 / 9781119982876

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Librería: PearlPress, Camperdown, NSW, AustraliaPearlPress

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Book is new - never read - shipping mark on front cover so you get the bargain. No Forms. No Spam. No Cold Calls. is a rallying cry for a new generation of sales and marketing leaders who are ready to ditch the traditional strategies, tactics, and technologies that are no longer working to deliver breakthrough results.Every organization wants to predictably grow revenue. The challenge facing sellers and marketers today is that B2B buyers have taken control of the buying journey, making it nearly impossible for business leaders to accurately predict anything, especially revenue growth.Prospects are being bombarded from all sides with forms, emails, and annoying phone calls as they try to research our solutions. So what do they do? They protect themselves by researching anonymously and not revealing themselves to us until their decision is made. That means that as sellers and marketers, we've lost our opportunity to influence the buying journey-that is, if we're still clinging to the traditional lead-based tools and strategies that we're used to.It's time for a new paradigm.Pioneering CMO Latan? Conant delivers a step-by-step guide that will transform the way you think about marketing and selling in the modern age. Often challenging but never dull, No Forms. No Spam. No Cold Calls. delivers uncomfortable truths about the status quo-starting with Latan?'s first breakthrough that our old-school tactics not only treat our future customers like dirt, they also encourage the anonymous buying we're trying to combat. This book challenges sales and marketing leaders to engage customers the right way if you want to achieve predictable revenue growth.Latan? lays out exactly how to enable your sales and marketing teams to take pride in the customer experience and finally align on how to put your prospects at the center of everything you do. In doing that, you'll learn to uncover customer demand, prioritize which accounts to work, engage the entire customer buying team, and measure real success. With this customer-first approach, you'll be able to confidently take down the forms, stop sending bulk emails, and quit making cold calls-and achieve breakthrough results.…

N° de ref. del artículo ABE-1754692595828

Título
No Forms. No Spam. No Cold Calls.: The Next Generation of Account-Based Sales and Marketing
Autor
Latan? Conant
Editorial
Wiley
Año de publicación
2022
Estado
As New
Encuadernación
Soft cover
Idioma
inglés
ISBN 10
1119982871
ISBN 13
9781119982876

PearlPress

Camperdown, NSW, Australia

Vendedor de 5 estrellas

Vendedor de IberLibro desde 21 de septiembre de 2023

Tarifas de envío de Australia a Estados Unidos de America

ArtículoDe 15 a 28 días hábilesDe 8 a 14 días hábiles
Primer artículoEUR 22,53EUR 31,55
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At Pearl Press, we're all about Books New Books as well as pre-loved Books We love our customers and we do what we say - every time! Everything is shipped within 24 hours, no excuses, ever. Ask us a question or make us a deal, we love hearing from you. Of course, we can gift wrap. International customers, message us about shipping - we are happy to ship to ... well... anywhere

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