Are You Ford or Ferrari?. Este artículo no está disponible.Are You Ford or Ferrari?

There is one tool all businesses need to master if they want to stop missing their revenue goals, and if they want to avoid joining the 90% of businesses that fail – that tool is called Positioning.

"Are You Ford or Ferrari?" is a concise guide where Business Strategist Sebastian D. P. Hidalgo offers essential positioning strategies to help CEOs understand how their business can thrive. You will learn:

• Why traditional Sales & Marketing approaches fail
• How to craft a position that attracts the right clients
• Techniques to outmaneuver larger competitors

Packed with real-world examples and actionable advice, this book will transform how you think about your company's place in the market. Missed revenue goals and growth ceilings are a thing of the past: It's time to position your business for success, so you stop blending in and focus in standing out & driving forward your company's vision.