Food Marketing and Labelling: A Practical Guide

This book provides in-depth coverage of the interconnection among food marketing, labelling, and technology to enhance consumers’, practitioners’, and scholars’ understanding of the modern food market. In 14 chapters, it explores the marketing, labelling, and technological aspects of the food industry. It briefly discusses crucial aspects of food marketing, from consumer preferences and branding strategies to regulation in food labelling, technological advancement, and sustainable practices. It allows readers to understand the holistic view of food marketing, labelling, and technology and their interrelationship. Throughout, it includes several case studies and practical examples.

Key Features

• Analyses consumer psychology behind food choice and marketing strategy
• Covers food labelling regulations and compliance and nutritional requirements extensively
• Includes sustainable and ethical dimensions of food marketing, labelling, and technology for guiding readers on responsible practices

Dr. Debasish Biswas is presently serving as an Associate Professor in the Department of Business Administration at Vidyasagar University, West Bengal. He joined Vidyasagar University on 2nd April 2012. He was awarded M.Phil in Commerce from Periyar University in 2008 and a Ph.D. degree in commerce on 7th September 2011 by the University of North Bengal. His area of research was “Productivity & Industrial Relations”. Dr. Biswas obtained M.Com in 2000 and MBA (HR) in 2002 from Burdwan University. He obtained Diploma in Labour Laws in 2003 and Post Graduate Diploma in Hospital Management in 2006 from Annamalai University. He also obtained a postgraduate diploma in marketing management, a postgraduate diploma in entrepreneurship, and a postgraduate diploma in financial management from Annamalai University in 2015, 2016, and 2017. Dr. Biswas qualified for NET in Human Resource Management in 2008. He has post-graduate teaching experience of more than 12 years. His areas of specialization are Accounting & Finance, Human Resources, and Marketing. Dr. Biswas is a prolific researcher. He has presented 98 research papers in different management areas at National and International Seminars and Conferences. He has authored 81 research papers in National and International journals of repute. He acted as a resource person at different national and international seminars in different parts of India. He is a life member of the Indian Commerce Association and All India Accounting Association. He has authored twenty-six books and contributed 21 chapters in various edited books. He received the Best Business Academic of the Year Award -2016 (Gold Medal) at the 69th All India Commerce Conference organized by Lucknow University, Lucknow. Dr. Biswas developed study materials for the MBA course for the Distance Education wing of Tejpur Central University, Assam, study materials for the M. Com course for the Distance Education wing of Vidyasagar University, West Bengal, and study materials for the BBA course for the Distance Education wing of Odisha State Open University, Sambalpur. He has successfully guided 10 Ph.D. scholars. He is a reviewer of several renowned journals indexed in Scopus, Web of Science, etc. He has been invited as a resource person at various corporate training programs.

Dr. Debarun Chakraborty has 16 years of work experience (14 years in Academics and 2 years in Industries). Presently, he is working as an Associate Professor in Marketing at the Indian Institute of Management Nagpur. Dr. Chakraborty has completed a BE in Chemical and an MBA in Marketing and qualified for UGC NET in Management (twice) in June 2012 & December 2012. He completed his Ph.D. in Management (Marketing) in the field of Consumer Behavior in the year 2017. He has written six books on Management with different reputed publishers. He has also written over eighty-five research articles on the marketing field in various reputed international Journals & also participated in fifty-one international & national seminars/conferences. He has guided two Research Scholars (Ph.D.) under the Faculty of Management, Symbiosis International (Deemed University), Pune.

Dr. Chakraborty has recently appeared in Elsevier’s top 2% scientists list. He has also published 85 Scopus Indexed papers, including 2 in ABDC A*, 33 in ABDC A, and 11 in ABDC B category. A few papers are also under review at ABS 4/ FT 50/ ABDC A* level. He has received many awards like the “Amity Excellence Award for Best Faculty in the area of Marketing” during the International Business Summit and Research Conference INBUSH ERA WORLD SUMMIT 2020 on 18th - 20th February 2020, organized by Amity University, Noida, “INDAM Best Paper of the Track Award” (Track: Consumer Behavior & Retail Management) in 23rd International Conference in Sixth Biennial Conference of the Indian Academy of Management on Architecting Indian Management Scholarship in The Era of Disruption on 2nd – 4th January 2020 organized by Indian Institute of Management, Tiruchirappalli (IIM, Trichy), “Conference Best Paper Award – Faculty Category” (2nd Prize with USD 750) in the ISDSI Global Conference on ‘Assessing the determinants of patient experience: A mixed-method approach’ on 27th – 29th December 2022 organized by Jagdish Sheth School of Management (JAGSoM), Bengaluru and many others.

His recent article on healthcare apps has been covered and published by Times of India (Nagpur Edition) on 18th of March 2022 with heading “City scholar researches role of healthcare apps”. One of his papers, “Marching towards ‘Heart Work’: Connecting in New Ways to Thrive Amidst COVID-19 Crisis,” which was published in Conflict Resolution Quarterly, has received the award for most downloaded paper in the year 2022 from the Journal published by Wiley. He has written four articles on COVID-19, all of which have been enlisted in the World Health Organization (WHO) database. His Interview on “Heart work: New exigency, will have strongest effect on staff” is Published in Times of India (Nagpur Edition) on 25th July 2021. He is in the editorial board of various top journals published by Taylor & Francis, Emerald, Sage, Wiley & IGI Global.

Atanu Manna is a Research Scholar at the Centre for Environmental Studies at Vidyasagar University. He has an MSc in Geography and an MBA with an HR specialization. He has published seven research papers and two book chapters in leading journals.