Get creativity, design and coding secrets from one of the hottest Flash talents in the world. This is the kind of expert advice people pay $2000 for, simply so they can spend a few hours around Joshua Davis, an artist considered one of the few true geniuses in motion graphics design today. This is not just another push-the-buttons book on Flash. You will be both challenged and inspired. Coverage is not critically tied to a particular rev of Flash. Flash to the Core is about the creative process and what Joshua Davis can teach about taking Flash design and development to new extremes. Part one is all about Joshua, the artist: his philosophies, his approach to Flash workflow, how he works with clients, how he explains and explores the world around him through his creative approach to Flash web design, animation and motion graphics. Part two is about the work itself: 12 Flash-based projects Joshua has created in the past year. Some of these have won awards, others have been nominated for awards. Each project is a narrative and deconstruction, with the code used in the project included and explained. A large and growing audience wants to learn advanced Flash techniques from the best in the business. No other book can do this quite like Flash to the Core: An Interactive Sketchbook by Joshua Davis.

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Joshua Davis helps create some of the most head-turning web sites in the world, and is one of the few people with legitimate claim to being called 'genius' in web design today. Joshua was just named one of the Ten Most Creative People by the IPPA. He is a professional designer and creative thinker, and spreads his time working with clients, traveling the world speaking at design seminars, and building his own creative projects.

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Better World Books (https://www.BetterWorldBooks.com) is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the UK, and around the world. Since its launch in 2003, Better World Books has raised $33 million for libraries and literacy, donated over 32 million books, and reused or recycled more than 397 million books.

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