Five Generations at Work: How We Win Together, For Good

The definitive playbook for empowering intergenerational collaboration, innovation and productivity at work.

Five Generations at Work: How we win together, for good explores how to maximise the dynamics of our generational diversity to create more collaborative and competitive organisations. An energising and pragmatic read, this book unpacks six years of research and work with organisations and individuals who are taking progressive action to lead from lenses versus labels, evidencing the value of generational diversity.

For the first time in history, we have up to five generations at work. In the context of a world in flux and polycrisis, our diversity is a powerful force multiplier for good, if we debunk the stereotypes and know how to unlock it.

Get inspired by exclusive case studies and conversations written through the voices of five generations and four continents across global corporates, family businesses, education and foundations, including: Ahlström I The EY Foundation I The Financial Times I Hoffmann-La Roche I Imaginable Futures I LVMH I Liberty Global I MARS I Mission 44 I The Oxford Character Project I St Gallen Symposium I The UNDP and Samsung and more …!

• Borrow and build on inspiring work from intergenerational alliances and intrapreneurs, to next generations and future generations
• Learn from case studies and solutions across diverse business contexts
• Apply the mindset, skillset and toolkits from work delivering shared value and sustainable impact

Five Generations at Work: How we win together, for good is a transformative read for all business leaders, people leaders and CEOs. Importantly, it stands out because it was written for every generation – for students, first career movers, founders, managers, leaders and board members. Above all, this book is a call to action to us all. When humanity is being challenged by the forces upon us, from climate, to geopolitics, to technology, we need to draw on the strengths of every generation for sustainable and systemic change for good.

Rebecca Robins is a leading advisor, changemaker and expert on brand leadership and intergenerational collaboration. She has over 20 years’ experience across the world, with businesses such as Burberry, Hugo Boss, LEGO, LVMH, and founders and family businesses. This is her third book, including the best-selling Meta-luxury: Brands and the Culture of Excellence. Her transformative work on culture, change and the five-generation workplace has led to her collaboration with programmes at CISL, Oxford University and The St Gallen Symposium. Education is at the heart of Rebecca’s non-profit and wider commitments, including on the advisories of The Chartered Management Institute, a leading AI for good company, and serving as Board Trustee of The EY Foundation. Rebecca holds two degrees from Cambridge University.

Patrick Dunne OBE is an experienced Chair, serial social entrepreneur, author of the award winning book Boards and a leading expert and advisor on boards and governance. His executive experience was with Air Products and FTSE 100 private equity business 3i Group plc where he held a variety of senior roles including Communications Director and a member of its Operating Committee. He is Chair of the charities The Royal Voluntary Service and ESSA-Education Sub Saharan Africa, a Visiting Professor at Cranfield University, and an Associate Fellow at Warwick Business School.